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DTSTART:20261101T010000
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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4509480/00D8E7B05A6AF9086617DF0C8B23EA98\n\nRetail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ’Em terms\, awareness is table stakes\, but modern TV advertising has an ace up its sleeve — connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. \n\nThis session will explore a series of real-world case studies from some of MNTN’s top retail advertisers to give a crystal-clear picture of how connected TV drives performance. We’ll dig into:\n•    The different types of goals retail advertisers can achieve with CTV\;\n•    Solutions to reach these goals\; and \n•    The results retailers have seen when they approached CTV as a performance-marketing platform.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4509480/00D8E7B05A6AF9086617DF0C8B23EA98">https://event.on24.com/wcc/r/4509480/00D8E7B05A6AF9086617DF0C8B23EA98</a><br><br>Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ’Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve — connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. <br><br>This session will explore a series of real-world case studies from some of MNTN’s top retail advertisers to give a crystal-clear picture of how connected TV drives performance. We’ll dig into:<br />•    The different types of goals retail advertisers can achieve with CTV;<br />•    Solutions to reach these goals; and <br />•    The results retailers have seen when they approached CTV as a performance-marketing platform.<br><br>
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SUMMARY:Don’t Settle for Awareness: How Retail Brands Can Drive Performance with Connected TV
DTSTART;TZID=America/New_York:20240318T130000
DTEND;TZID=America/New_York:20240318T140000
DTSTAMP:20260612T061233Z
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STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4509480/00D8E7B05A6AF9086617DF0C8B23EA98
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