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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3307529/7D350C6E766D8AD821DF8FA800AED8B4\n\nOur post-pandemic reality created a digital-only marketplace that caught B2B marketers off guard. Today\, marketers are being asked to build hard core\, data-driven revenue machines… in 90-days. And it must span the entire customer lifecycle. Are you *@#% serious? Most of us have barely mastered the nuances of digital marketing\, real-time analytics and ABM. \n\nDon't stress. Join Randy Brasche of Folloze and Marlowe Fenne of FireEye for an informative webcast to get practical advice for resetting your entire GTM plan — with data\, analytics and insights at its core — for a digital-first marketplace. Specifically\, we’ll cover: \n\n• Key findings from the 2021 Folloze/Demand Gen Report B2B Buyer Research Report\;\n\n• The top 3 data and insight challenges that every B2B marketer will face in 2021 and beyond\; \n\n• How to leverage a common Dynamic Buyer Engagement framework and maturity model to rapidly assess your environment and build an achievable\, data-driven plan that works\; and\n\n• Why you must elevate your frontline marketers to become the digital architects of data-driven and personalized buyer experiences.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3307529/7D350C6E766D8AD821DF8FA800AED8B4<br><br>Our post-pandemic reality created a digital-only marketplace that caught B2B marketers off guard. Today, marketers are being asked to build hard core, data-driven revenue machines… in 90-days. And it must span the entire customer lifecycle. Are you *@#% serious? Most of us have barely mastered the nuances of digital marketing, real-time analytics and ABM. <br><br>Don't stress. Join Randy Brasche of Folloze and Marlowe Fenne of FireEye for an informative webcast to get practical advice for resetting your entire GTM plan — with data, analytics and insights at its core — for a digital-first marketplace. Specifically, we’ll cover: <br><br>•Key findings from the 2021 Folloze/Demand Gen Report B2B Buyer Research Report;<br />•The top 3 data and insight challenges that every B2B marketer will face in 2021 and beyond; <br />•How to leverage a common Dynamic Buyer Engagement framework and maturity model to rapidly assess your environment and build an achievable, data-driven plan that works; and<br />•Why you must elevate your frontline marketers to become the digital architects of data-driven and personalized buyer experiences.
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SUMMARY:You Have 90 Days To Reset Your Entire GTM Plan — What Do You Do?
DTSTART;TZID=America/New_York:20210721T140000
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