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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/3690579/456B81F2F34982B51C4A0A3C516E7B85\n\nOmnichannel retail started with the primary goal to deliver the product to the consumer in any way possible\, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market\, retailers used duct tape or acquired bolt-on solutions atop legacy systems to keep up with shopper demands. The temporary solution may accelerate omnichannel retail capabilities in the short term but often leaves longer-term problems by reducing flexibility in the future. \n\nSession attendees will learn:\n\n• Why omnichannel retail must continue to evolve to be automated\, targeted\, and seamless even for many different customer journeys\;\n• The importance of sharing data\;\n• The ‘4 Ps’ of omnichannel and why they are critical to success\; and\n• The biggest payoffs for omnichannel retailers.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:<br /><a href="https://event.on24.com/wcc/r/3690579/456B81F2F34982B51C4A0A3C516E7B85">https://event.on24.com/wcc/r/3690579/456B81F2F34982B51C4A0A3C516E7B85</a><br><br>Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems to keep up with shopper demands. The temporary solution may accelerate omnichannel retail capabilities in the short term but often leaves longer-term problems by reducing flexibility in the future. <br><br>Session attendees will learn:<br /><ul><li>Why omnichannel retail must continue to evolve to be automated, targeted, and seamless even for many different customer journeys;</li><li>The importance of sharing data;</li><li>The ‘4 Ps’ of omnichannel and why they are critical to success; and</li><li>The biggest payoffs for omnichannel retailers.</li></ul>
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SUMMARY:Exploring Omnichannel Retail Maturity
DTSTART;TZID=America/New_York:20220321T120000
DTEND;TZID=America/New_York:20220321T130000
DTSTAMP:20260604T111343Z
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STATUS:CONFIRMED
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LOCATION:https://event.on24.com/wcc/r/3690579/456B81F2F34982B51C4A0A3C516E7B85
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