AI WHISPERERS: “How We’re Embracing AI Across the Entire Agency”

Wednesday, May 1, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

To some, it may seem counterintuitive to show your clients how to use AI tools. Surely you – their agency partner – should be the one experimenting on their behalf. Otherwise, what would they need you for?

But Zoe Bevis sees this as a surefire way to retain her clients.

This year, Zoe’s agency Revere decided to go all in on AI.

While operations director Ryan looked into resolving internal inefficiencies within the agency’s processes, Zoe focused on being totally transparent with clients – empowering them to use it in-house so they could free up budget for bigger and better ideas that could never be done before.

“Our vision is: if we help clients with AI, they’re going to stay with us,” says Zoe. “One, we've got really good partnerships anyway, and two, with the leftover budget, think of all the other amazing content experiences that we couldn’t create before. Things they can’t do in-house, that AI can’t do either. That’s the journey we’re on.”

In this session, Zoe and ops director Ryan will be telling us all about Revere’s ‘Lead On AI’ project – and will delve into how they’re using AI to run the agency more efficiently and explore new ways of servicing clients.

https://agencyhackers.zoom.us/meeting/register/tZwpc-CqrjIqH9QR6Dctcx8ABKmMhANRsu4M
88449209050

Add to Calendar 2024/05/01 11:00:00 2024/05/01 12:00:00 Europe/London AI WHISPERERS: “How We’re Embracing AI Across the Entire Agency” To some, it may seem counterintuitive to show your clients how to use AI tools. Surely you – their agency partner – should be the one experimenting on their behalf. Otherwise, what would they need you for?

But Zoe Bevis sees this as a surefire way to retain her clients.

This year, Zoe’s agency Revere decided to go all in on AI.

While operations director Ryan looked into resolving internal inefficiencies within the agency’s processes, Zoe focused on being totally transparent with clients – empowering them to use it in-house so they could free up budget for bigger and better ideas that could never be done before.

“Our vision is: if we help clients with AI, they’re going to stay with us,” says Zoe. “One, we've got really good partnerships anyway, and two, with the leftover budget, think of all the other amazing content experiences that we couldn’t create before. Things they can’t do in-house, that AI can’t do either. That’s the journey we’re on.”

In this session, Zoe and ops director Ryan will be telling us all about Revere’s ‘Lead On AI’ project – and will delve into how they’re using AI to run the agency more efficiently and explore new ways of servicing clients.

https://agencyhackers.zoom.us/meeting/register/tZwpc-CqrjIqH9QR6Dctcx8ABKmMhANRsu4M
88449209050 false MM/DD/YYYY OPAQUE aXRKQcvxTzFemuqrpmMz57780

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