Thursday, November 19, 2:00pm - 2:45pm (EST)
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In today’s world, luxury brands must build intimate relationships with consumers who want personalized services and exclusive products. Brands are moving to direct-to-consumer (DTC) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.
During this #RIC20 Encore Series session on November 19 at 2 PM ET, you’ll find out how L’Oréal drove DTC transformation. We’ll uncover:
• Why direct to consumer is critical now and how to get started;
• Key considerations while designing a connected consumer journey; and
• How to leverage data to personalize experiences in real time.
Retail TouchPoints, firstname.lastname@example.org