How Can You Crack International Markets in the Right Way?

Tuesday, September 23, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

More agencies are being pulled into international work, whether it's a client eyeing expansion or a pitch that spans multiple markets. But once you're beyond the UK, things get trickier fast: Who can you trust locally? How do you buy media or get reliable insight? How should you manage the brief without blowing the margin?

It’s the kind of challenge Maddy Park deals with every day. As MD of NewCom Horizons, a Madrid-based agency that partners with independents across the world, Maddy helps UK agencies deliver when the brief goes beyond home turf.

In this session, we’ll explore what it actually takes to operate internationally as an independent agency. From picking partners to managing margin, you’ll get a real-world look at the opportunities (and headaches) of going global.

https://agencyhackers.zoom.us/meeting/register/zbtZB3mDRwOxPfmudQikFw

81993948138

Add to Calendar 2025/09/23 11:00:00 2025/09/23 12:00:00 Europe/London How Can You Crack International Markets in the Right Way? More agencies are being pulled into international work, whether it's a client eyeing expansion or a pitch that spans multiple markets. But once you're beyond the UK, things get trickier fast: Who can you trust locally? How do you buy media or get reliable insight? How should you manage the brief without blowing the margin?

It’s the kind of challenge Maddy Park deals with every day. As MD of NewCom Horizons, a Madrid-based agency that partners with independents across the world, Maddy helps UK agencies deliver when the brief goes beyond home turf.

In this session, we’ll explore what it actually takes to operate internationally as an independent agency. From picking partners to managing margin, you’ll get a real-world look at the opportunities (and headaches) of going global.

https://agencyhackers.zoom.us/meeting/register/zbtZB3mDRwOxPfmudQikFw

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