Thursday, October 12, 2:00pm - 3:00pm (EDT)
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View it live here: http://www.b2bmarketing.exchange/grant-thornton-turns-polarizing-politics-into-creative-content-inspiration/
During this next installment of the Killer Content Showcase Series on YouTube Live, Grant Thornton's Amanda Fildes will provide a behind the scenes look at how Grant Thornton collaborated with political analysts, economic luminaries and internal public policy and tax subject-matter specialists to create their award-winning ‘Political Pulse’ campaign. By using the insights gained to create a hub of diverse and valuable assets focused on how the election’s results would shape the nation’s approaches to trade, tax reform and business, Grant Thornton achieved results such as:
• The most popular web page with the company’s Political Pulse section accounted for 32% of all unique page views, and the most engaging page beat the site average by 392.18%.
• Emails reached 75,000+ contacts over a two-month campaign, with open rates of 12.5%.
http://www.b2bmarketing.exchange/grant-thornton-turns-polarizing-politics-into-creative-content-inspiration/
Demand Gen Report, marketing@demandgenreport.com