EverTrue at CASE DVI

Sunday, January 26, 3:30pm - 5:30pm (EST)

Time shown in-04:00 America, New York

Storytelling Secrets: How Crafting Better Stories Can Help Frontline Fundraisers Close More Gifts

Stories inspire. Stories move people to action. And when an institution’s story and a prospect’s story intersect, fundraising magic happens. In this session, we’ll talk about identifying the stories to tell at your institution, honing your own narrative as a frontline fundraiser, and how to better understand the stories donors tell about themselves to help identify their giving priorities and affinity. By looking to best practices from experienced fundraisers and for-profit sales reps, we’ll share lessons on how to craft a pitch, identify the “tentpole topics” that set your business unit or institution apart, and new ways to find donors whose interests align to institutional needs so that gift officers can work faster to uncover and connect with the best potential prospects and close more gifts.

Speakers:
Ana Compain-Romero, Advancement Officer, University of Missouri - Columbia
Mike Nagel, Manager of Customer & Product Marketing, Evertrue

Add to Calendar 2020/01/26 14:30:00 2020/01/26 16:30:00 America/Chicago EverTrue at CASE DVI Storytelling Secrets: How Crafting Better Stories Can Help Frontline Fundraisers Close More Gifts

Stories inspire. Stories move people to action. And when an institution’s story and a prospect’s story intersect, fundraising magic happens. In this session, we’ll talk about identifying the stories to tell at your institution, honing your own narrative as a frontline fundraiser, and how to better understand the stories donors tell about themselves to help identify their giving priorities and affinity. By looking to best practices from experienced fundraisers and for-profit sales reps, we’ll share lessons on how to craft a pitch, identify the “tentpole topics” that set your business unit or institution apart, and new ways to find donors whose interests align to institutional needs so that gift officers can work faster to uncover and connect with the best potential prospects and close more gifts.

Speakers:
Ana Compain-Romero, Advancement Officer, University of Missouri - Columbia
Mike Nagel, Manager of Customer & Product Marketing, Evertrue false MM/DD/YYYY 60 OPAQUE abRrIKQYqzCrpOwKBmxI34857

EverTrue, marketing@evertrue.com

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