Man vs. Machine: When to elevate market research with synthetic panel data

This year alone, 73% of researchers say they are tapping into synthetic data. But as markets shift and audience insights evolve, knowing when to use human vs synthetic data is critical to getting competitive results.

Beyond knowing when to use artificial data, you need to factor in use case, data quality, and speed to turn your research into a real competitive advantage.

The payoff? Lower costs, faster fielding timelines, and quicker action.