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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20190918T140000
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SUMMARY:Consumer Survey Results: Understanding The Omnichannel Shopping Experience
DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2071824/9B469BF0A4F4CB68CD097B344006A2E3\n\nThis session will present brand new consumer benchmark research\, the third wave of understanding how consumers shop\, their preferences and where retailers need to step up their game to meet the needs of today's consumers. The survey of 2\,000 qualified shoppers provides insight into the continued growth for online shopping\, and a considerable rise in omnichannel actions for most major product categories. For all product categories\, omnichannel is strong\, and there is a blurring of the lines as much of the product researching and purchasing happen both online and in-store. \n\nThe session will also present prescriptive suggestions on how retail brands can address the online and offline shopping behaviors based on these research findings.\n\nKey takeaways will include:\n\n• How to leverage pre-booked appointments with experts on the store staff\, particularly for high consideration or luxury purchases\; and\n\n• Managing in-store events\, such as early access to products\, demonstrations\, DIY workshops and influential speakers to bring shoppers in-store
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time:
https://event.on24.com/wcc/r/2071824/9B469BF0A4F4CB68CD097B344006A2E3
This session will present brand new consumer benchmark research, the third wave of understanding how consumers shop, their preferences and where retailers need to step up their game to meet the needs of today's consumers. The survey of 2,000 qualified shoppers provides insight into the continued growth for online shopping, and a considerable rise in omnichannel actions for most major product categories. For all product categories, omnichannel is strong, and there is a blurring of the lines as much of the product researching and purchasing happen both online and in-store.
The session will also present prescriptive suggestions on how retail brands can address the online and offline shopping behaviors based on these research findings.
Key takeaways will include:
•How to leverage pre-booked appointments with experts on the store staff, particularly for high consideration or luxury purchases; and
•Managing in-store events, such as early access to products, demonstrations, DIY workshops and influential speakers to bring shoppers in-store
LOCATION:https://event.on24.com/wcc/r/2071824/9B469BF0A4F4CB68CD097B344006A2E3
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