Wednesday, August 17, 12:00pm - 1:00pm (EDT)
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Katie Landsman // Amply
$10 Billion Goldmine Nobody (But Everybody) Should Be Talking About
This session will discuss strategies to increase donations through employer matching and strategic engagement with donors and their employers. We will start with an overview of employer matching and why donors do not seek out matching gifts from their employers. Then we will focus on how to utilize employer matching as part of a strategy to strategically engage with donors.
This discussion will include gamification strategies and creating value for donors so they become repeat donors. We will discuss using company matching data to build partnerships with companies beyond just employer matching.
Candace Cody, firstname.lastname@example.org