[Innov8rs Community Live Sessions] Using Sustainability to Boost Innovation: Why and How Exactly to Do It - Sandra Fernholz and Maryam Telmesani

Sustainability is a topic gaining more and more importance. When talking about it, we often focus on the meaning of Sustainability, look at the UN Sustainable Development Goals and their benefits for our world based on people, planet, and prosperity. This time we want to dive deep into the Whys and the Hows from a responsible and profitable business perspective. Why should you run an innovation program with sustainability at its core? How does this impact your company’s internal culture and external reputation? And most importantly, how do you implement it on a daily basis? To explore all these important questions, Sandra Fernholz, Head of Sustainability at HYPE Innovation, will interview Maryam Telmesani, Chief Sustainability Officer at ADG. Together, they will share hands-on experiences regarding sustainability challenges that range from improving daily business operations, embedding policies across businesses, partnering on and investing in significant sustainable value creation opportunities, to creating major campaigns that engage governmental and nongovernmental parties as well as the local community.