Digital Expectations and Transformation in Automotive Roundtable

In this interactive executive roundtable, we’ll discuss how digital is transforming nearly every aspect of the automotive customer experience. The current crisis is accelerating this trend by driving customer demand and acceptance for online buying and servicing options. And vehicles are increasingly connected, enabling new digital experiences that have the potential to drive deeper customer engagement and open up new revenue streams. Customer Care organizations are also challenged to provide effective self-service experiences to reduce both customer effort and support costs while improving overall satisfaction. Our panel of experts and industry practitioners will discuss digital best practices and provide thought-leadership on how the industry can leverage digital to better engage their customers, drive sales, and improve brand loyalty.