BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3482299/C8C2D33BA20B99492E59F0BE7A0F9FBD\n\nThe days of ABM conjuring up the image of heavily manual\, resource-intensive marketing and sales outreach to a limited set of accounts to create that ultra-personal touch is about as outdated as a flip phone. In fact\, it takes far less effort to create far more personal touches for a whole range of accounts.\n\nBut that doesn’t mean you’ll be able to approach all accounts the same\, especially given the size and goals of your team. That’s how 1:1\, 1:few and 1:many ABM came to the scene\, giving marketers a strategic way to decide just how personal they can get depending on the value of an account. Spoiler: Even 1:many can put personalization on autopilot that drives major impact. \n\nJoin Head of RollWorks ABM Content Caroline Van Dyke to learn how to scale IRL. In this session\, you’ll walk away learning:\n\n• Fool-proof hacks to approach account prioritization and get your sales team on board\; \n\n• How to frame your channel mix based on your resources and revenue goals\; \n\n• 4 real-life examples from companies of all sizes and growth stages on their journey to 1:1\, 1:few\, 1:many\; and\n\n• A quick checklist to get started ASAP.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3482299/C8C2D33BA20B99492E59F0BE7A0F9FBD<br><br>The days of ABM conjuring up the image of heavily manual, resource-intensive marketing and sales outreach to a limited set of accounts to create that ultra-personal touch is about as outdated as a flip phone. In fact, it takes far less effort to create far more personal touches for a whole range of accounts.<br><br>But that doesn’t mean you’ll be able to approach all accounts the same, especially given the size and goals of your team. That’s how 1:1, 1:few and 1:many ABM came to the scene, giving marketers a strategic way to decide just how personal they can get depending on the value of an account. Spoiler: Even 1:many can put personalization on autopilot that drives major impact. <br><br>Join Head of RollWorks ABM Content Caroline Van Dyke to learn how to scale IRL. In this session, you’ll walk away learning:<br><br>•Fool-proof hacks to approach account prioritization and get your sales team on board; <br />•How to frame your channel mix based on your resources and revenue goals; <br />•4 real-life examples from companies of all sizes and growth stages on their journey to 1:1, 1:few, 1:many; and<br />•A quick checklist to get started ASAP.
UID:1775715963addeventcom
SUMMARY:4 Ways To Unpack The Power Of Personalization At Scale With 1:1\, 1:Few & 1:Many
DTSTART;TZID=America/New_York:20211102T150000
DTEND;TZID=America/New_York:20211102T160000
DTSTAMP:20260409T062603Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3482299/C8C2D33BA20B99492E59F0BE7A0F9FBD
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR