GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good

Tuesday, August 12, 12:00pm - 1:00pm (EDT)

Time shown in-04:00 America, New York

Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/5003904/B0D1F3A18AD6EF09A8926FE8BD0980D4

Outplay. Outqualify. Outconvert. Welcome to GTM Island – where only the qualified survive.

In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in real buyer signals, context-rich handoffs, and campaigns built for speed and substance.

Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.

You’ll learn how to:

Stop chasing clicks and start qualifying buyers by timeline, pain, and urgency;
Launch high-impact lead gen campaigns with precision and scale;
Hand off leads sales teams actually want to follow up on;
Route smarter and faster using signal strength, not job titles; and
Ditch vanity metrics and prove progress where it counts: Pipeline velocity.

From signal scoring to sales activation, this session is your field guide to staying in the funnel and winning the pipeline game for good.

Marketers, the tribe has spoken.

Add to Calendar 2025/08/12 12:00:00 2025/08/12 13:00:00 America/New_York GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/5003904/B0D1F3A18AD6EF09A8926FE8BD0980D4

Outplay. Outqualify. Outconvert. Welcome to GTM Island – where only the qualified survive.

In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in real buyer signals, context-rich handoffs, and campaigns built for speed and substance.

Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.

You’ll learn how to:

Stop chasing clicks and start qualifying buyers by timeline, pain, and urgency;
Launch high-impact lead gen campaigns with precision and scale;
Hand off leads sales teams actually want to follow up on;
Route smarter and faster using signal strength, not job titles; and
Ditch vanity metrics and prove progress where it counts: Pipeline velocity.

From signal scoring to sales activation, this session is your field guide to staying in the funnel and winning the pipeline game for good.

Marketers, the tribe has spoken. https://event.on24.com/wcc/r/5003904/B0D1F3A18AD6EF09A8926FE8BD0980D4 false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/5003904/B0D1F3A18AD6EF09A8926FE8BD0980D4

Demand Gen Report, marketing@demandgenreport.com

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