BEGIN:VCALENDAR PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN VERSION:2.0 BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4640824/9E13820F7CCFA19829EE3FADAD57335F\n\nJoin Tara Clever\, SVP of Marketing & Partnerships at MarginEdge\, as she explores the unconventional blend of DTC and performance marketing strategies that when leveraged in B2B led to 40x inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth. You'll discover a new lens on metrics and attribution\, learn how to choose metrics that more closely align sales and marketing priorities\, and how to make marketing a powerful profit center in your organization.\n\nWhether you're a seasoned B2B professional or just beginning your journey\, this presentation offers a fresh approach leaning on insights from unexpected places to invigorate your growth strategies and maximize your team’s potential.\n\nTune in to this B2BMX Session encore to walk away with: \n\n• Insights into redefining performance metrics to align sales and marketing priorities\, bridging the gap between the two departments and achieving more cohesive strategies\; \n• Best practices to transform your marketing department from a cost center into a profit center\, ensuring that it not only pays for itself but becomes a valuable contributor to your organization's bottom line\; and \n• Lessons on how these strategies grow and change alongside your organization. Far from one-size-fits-all\, discover how to tell new\, scalable stories with the data to gain interdepartmental\, leadership and strategic support.\n\n X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4640824/9E13820F7CCFA19829EE3FADAD57335F

Join Tara Clever, SVP of Marketing & Partnerships at MarginEdge, as she explores the unconventional blend of DTC and performance marketing strategies that when leveraged in B2B led to 40x inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth. You'll discover a new lens on metrics and attribution, learn how to choose metrics that more closely align sales and marketing priorities, and how to make marketing a powerful profit center in your organization.

Whether you're a seasoned B2B professional or just beginning your journey, this presentation offers a fresh approach leaning on insights from unexpected places to invigorate your growth strategies and maximize your team’s potential.

Tune in to this B2BMX Session encore to walk away with:  UID:1779447009addeventcom SUMMARY:Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth DTSTART;TZID=America/New_York:20240716T140000 DTEND;TZID=America/New_York:20240716T150000 DTSTAMP:20260522T105009Z TRANSP:OPAQUE STATUS:CONFIRMED SEQUENCE:0 LOCATION:https://event.on24.com/wcc/r/4640824/9E13820F7CCFA19829EE3FADAD57335F X-MICROSOFT-CDO-BUSYSTATUS:BUSY BEGIN:VALARM TRIGGER:-PT15M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR