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DESCRIPTION:Join us for a panel discussion with experienced in-house lawyers to get their take on law firm alerts\, newsletters\, webinars\, podcasts and all the digital vehicles law firms are using to communicate with their clients.\n\nDigital client communications soared during the pandemic. Building on a recent survey by Greentarget\, Right Hat and Zeughauser Group\, moderators John Corey and Mary K Young will ask a panel of three former and current in-house leaders to discuss the pros and cons of different approaches. They will tell us what breaks through the clutter and what they ignore. We’ll learn what they look for in law firm content and how they prefer it to be presented.\n\nYou’ll come away with data about in-house lawyers’ preferences as well as insights behind the data. You will be armed with facts to help you influence the flow and presentation of content and prioritize among the endless possibilities.\n\nModerated By:\n\nJohn Corey\, President & Founding Partner\, Greentarget\n\nMary K Young\, Partner\, Zeughauser Group\n\nPanelists:\n\nAlex Dimitrief\, Partner\, Zeughauser Group and former GC\, General Electric\n\nZachary D. Stern\, General Counsel\, PwC US\n\nRachel Adams\, Former Vice President\, Deputy General Counsel\, Lenovo\n\n------\n\nPowered by addevent.com \nShare your next event with us!\n
X-ALT-DESC;FMTTYPE=text/html:Join us for a panel discussion with experienced in-house lawyers to get their take on law firm alerts, newsletters, webinars, podcasts and all the digital vehicles law firms are using to communicate with their clients.<br><br>Digital client communications soared during the pandemic. Building on a recent survey by Greentarget, Right Hat and Zeughauser Group, moderators John Corey and Mary K Young will ask a panel of three former and current in-house leaders to discuss the pros and cons of different approaches. They will tell us what breaks through the clutter and what they ignore. We’ll learn what they look for in law firm content and how they prefer it to be presented.<br><br>You’ll come away with data about in-house lawyers’ preferences as well as insights behind the data. You will be armed with facts to help you influence the flow and presentation of content and prioritize among the endless possibilities.<br><br>Moderated By:<br><br>John Corey, President &amp; Founding Partner, Greentarget<br /> Mary K Young, Partner, Zeughauser Group<br><br>Panelists:<br><br>Alex Dimitrief, Partner, Zeughauser Group and former GC, General Electric<br /> Zachary D. Stern, General Counsel, PwC US<br /> Rachel Adams, Former Vice President, Deputy General Counsel, Lenovo<br /><br />------<br /><br />Powered by addevent.com <br>Share your next event with us!<br>
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SUMMARY:Mid-Atlantic Senior Leaders' SIG: Client Communications: What Do Clients Really Want?
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