TLC: Build Your Experimentation Flywheel & Good CRO, Bad CRO Murder Mystery!

Hi TLCers!

It's 2026, and you're in for a treat! Two Optimizers are here, and they've got some amazing talks for you!
Our first speaker of 2026 is Dzifa Mensah, and she'll be sharing her talk, "Build Your Experimentation Flywheel: A 3-Part System for Reliable Impact"

Description: Is your A/B testing program running in circles? You launch test after test, but the results feel random. Sometimes you get a win. Mostly, you get noise, and it’s hard to pinpoint the real business impact. What if you could turn that sporadic effort into a predictable engine for growth? This talk is your blueprint. Dzifa will help you move beyond just "running experiments" and focus on building a system, a flywheel, powered by three interconnected parts: Volume, Value, and Velocity. She will show you how to diagnose which part of your flywheel is broken, how to fix it with real-world tactics, and how to create momentum that compounds your team’s impact quarter after quarter.

Next up, Sarah Cridland! Sarah will be sharing a murder mystery talk: "Good CRO, Bad CRO"

Description: What makes you an effective experimenter? Your ability to research customer behaviour, interpret the data, and make decisions has a huge impact on the results of your experimentation programme. How can you be confident you are making the right decisions for your customers and the business?
Sarah ponders this question through a good old-fashioned murder mystery. How can two detectives arrive at two completely different conclusions for the same murder? You’ll learn how to think like a detective, avoid common pitfalls and sharpen your investigative skills.

From flywheels to murder mysteries - oh my!

Join us, and get ready to have some fun in 2026.
Kelly

January 23, 
9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 Noon Eastern | 5 PM London