How Can You Crack International Markets in the Right Way?

Wednesday, November 5, 6:00am - 7:00am (EST)

Time shown in-04:00 America, New York

“Sometimes people underestimate how complex it gets once you leave your home market,” says Maddy Park, co-founder of NoN. “There are cultural differences, different ways of buying, different rules – and you can lose money fast if you don’t understand them.”

Alongside Ben Oakley, who’s lived and worked in Madrid for more than twenty years, Maddy helps agencies navigate the realities of running campaigns across borders — from finding the right partners to avoiding costly missteps.

In this session, Maddy and Ben share what they’ve learned from years in international media – and how independent agencies can crack overseas work the right way: building trusted local networks, protecting margins, and delivering campaigns that actually land. If you’ve ever scrambled to deliver something overseas, or you’re proactively eyeing international growth, this is the session to help you get it right.

https://agencyhackers.zoom.us/meeting/register/arGaO1CfQbWxNq1IiucQuw

86305111902

Add to Calendar 2025/11/05 11:00:00 2025/11/05 12:00:00 Europe/London How Can You Crack International Markets in the Right Way? “Sometimes people underestimate how complex it gets once you leave your home market,” says Maddy Park, co-founder of NoN. “There are cultural differences, different ways of buying, different rules – and you can lose money fast if you don’t understand them.”

Alongside Ben Oakley, who’s lived and worked in Madrid for more than twenty years, Maddy helps agencies navigate the realities of running campaigns across borders — from finding the right partners to avoiding costly missteps.

In this session, Maddy and Ben share what they’ve learned from years in international media – and how independent agencies can crack overseas work the right way: building trusted local networks, protecting margins, and delivering campaigns that actually land. If you’ve ever scrambled to deliver something overseas, or you’re proactively eyeing international growth, this is the session to help you get it right.

https://agencyhackers.zoom.us/meeting/register/arGaO1CfQbWxNq1IiucQuw

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