Gen Z: Who are they and what makes them tick, click, and buy?

Gen Z is the most connected generation in history, they represent an estimated $143 Billion in purchasing power a year, and while seamless in their view of online and offline life, they still enjoy retail shopping and connecting in-person. But, how will Gen Z impact society, culture, the economy, and the business environment? What drives their motivations? How will they engage with brands? What can you as business Owners and Leaders expect, and how can you best prepare? This engaging session will provide an in-depth look at your future best customers. The Smithee Group’s team of experts will share research, data, and insights that you can use in your business and pave the way for success with this crucial generation of buyers.