A user researcher’s experience with Qualtrics’ synthetic panel

Synthetic research is showing up everywhere. But does it hold up under real scrutiny? 

Nikki Anderson, founder of the User Research Strategist and researcher with over 14K subscribers on her Substack, came in skeptical, and tested it with the same rigor she'd apply to any panel.

She left with a new workflow, five use cases, and the RISE model: a framework for interpreting synthetic results. 

In this session, she shares the honest version: what worked, what didn't, and where human research still wins.

In this webinar, you'll learn:

• When synthetic makes your research stronger, and when it doesn’t
  
  
• Five use cases: from concept screening to the water cooler ask
  
  
• The RISE model: a framework for interpreting synthetic results
  
  
• How to build synthetic into your workflow without losing rigor