Building a marketing attribution model with dbt

Friday, December 11, 10:00am - 10:25am (AEDT)

Note: This event is being displayed with the local times in the 'Australia/Sydney' timezone. When you save this event, it will be shown in the timezone of your calendar.

In this presentation, we will cover what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. We'll cover how our team at Grailed has built data models in an effort to determine where their users come from, where their orders come from and more. We'll share what value these models have unlocked for our marketing team and what it might unlock for yours!


Join in the chat in the #coalesce-marketing-attribution channel. If you're not yet a member of dbt slack, sign up here.

Add to Calendar 2020/12/11 10:00:00 2020/12/11 10:25:00 Australia/Sydney Building a marketing attribution model with dbt Note: This event is being displayed with the local times in the 'Australia/Sydney' timezone. When you save this event, it will be shown in the timezone of your calendar.

In this presentation, we will cover what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. We'll cover how our team at Grailed has built data models in an effort to determine where their users come from, where their orders come from and more. We'll share what value these models have unlocked for our marketing team and what it might unlock for yours!


Join in the chat in the #coalesce-marketing-attribution channel. If you're not yet a member of dbt slack, sign up here.

https://www.crowdcast.io/e/coalesce2020/37 false MM/DD/YYYY OPAQUE avsghYRcFzLmpEOJAmCT101346

Friday, December 11, 10:00am - 10:25am (AEDT)

https://www.crowdcast.io/e/coalesce2020/37