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DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2794010/3159B0C2D9EBA4A2EEA2B22337EED15B\n\nIn the last couple of years\, intent data has been proven to help drive account-based marketing (ABM) success. B2B marketing and sales teams are investing in intent to sharpen messaging\, prioritize outbounding and inform sales conversations — and the use cases continue to expand. \n\nAs you look into scaling successful intent-driven programs\, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof? \n\nIn this session\, Triblio’s Chief Customer Officer will cover: \n\n- Why you need to recognize the difference between purchase signals and noise\; \n\n- Key opportunities that come with access to global intent data\; \n\n- Challenges in data privacy and how to mitigate risks\; and \n\n- How to unify data in one account-based view for marketing\, sales and the executive team.
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time: <br />https://event.on24.com/wcc/r/2794010/3159B0C2D9EBA4A2EEA2B22337EED15B<br><br>In the last couple of years, intent data has been proven to help drive account-based marketing (ABM) success. B2B marketing and sales teams are investing in intent to sharpen messaging, prioritize outbounding and inform sales conversations — and the use cases continue to expand. <br><br>As you look into scaling successful intent-driven programs, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof? <br><br>In this session, Triblio’s Chief Customer Officer will cover: <br />- Why you need to recognize the difference between purchase signals and noise; <br />- Key opportunities that come with access to global intent data; <br />- Challenges in data privacy and how to mitigate risks; and <br />- How to unify data in one account-based view for marketing, sales and the executive team.
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SUMMARY:The Future Of Intent: Is Your ABM Program Ready?
DTSTART;TZID=America/New_York:20201120T130000
DTEND;TZID=America/New_York:20201120T140000
DTSTAMP:20260514T183714Z
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LOCATION:https://event.on24.com/wcc/r/2794010/3159B0C2D9EBA4A2EEA2B22337EED15B
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