BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2096661/36C57FEE9061A03A1BCB473C3CD02107\n\nMany companies have mastered deploying technology to track and measure web-based customer and prospect activity well. But when it comes to physical events\, a large percentage of face-to-face activity is tracked by the event team and the event team only. It’s hard to get all encompassing data into their marketing stack. \n\nThere are steps though\, that you can take that require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Join this session to learn how to: \n\n• Prep a robust and integrated marketing stack before you hit the show floor\; \n\n• Align people and processes behind the technology\; \n\n• Ensure your post-event attendee treatment aligns with what happened at your event\; and\n\n• Accelerate the buying cycle post-event with proper follow-up messaging.\n\nMost event marketers do not get appropriate credit for their hard work. This session will help you to articulate your value.
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time: <br />https://event.on24.com/wcc/r/2096661/36C57FEE9061A03A1BCB473C3CD02107<br><br>Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well. But when it comes to physical events, a large percentage of face-to-face activity is tracked by the event team and the event team only. It’s hard to get all encompassing data into their marketing stack. <br><br>There are steps though, that you can take that require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Join this session to learn how to: <br><br>•Prep a robust and integrated marketing stack before you hit the show floor; <br />•Align people and processes behind the technology; <br />•Ensure your post-event attendee treatment aligns with what happened at your event; and<br />•Accelerate the buying cycle post-event with proper follow-up messaging.<br><br>Most event marketers do not get appropriate credit for their hard work. This session will help you to articulate your value.
UID:1777515010addeventcom
SUMMARY:Event Marketing Tips & Tricks On Extending Your Martech Stack To The Event Show Floor
DTSTART;TZID=America/New_York:20191108T120000
DTEND;TZID=America/New_York:20191108T130000
DTSTAMP:20260430T021010Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/2096661/36C57FEE9061A03A1BCB473C3CD02107
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR