How to Create Engaging Social Media Content

Presented by Jack Kelly, PGA. Topics include:

•  Defining the purpose of your content: what do you want social media to accomplish?
• Identifying your audience
• What makes people stop scrolling
• Filming and presentation fundamentals
• Engagement and community building

Worth 1 PGA Required PDR and ½ AMP Education credit for Associates

---

Jack Kelly currently serves as the Director of Instruction and Player Development at Glendale Country Club. He loves coaching people and is fascinated every day by the game and the art of coaching it better. While he helps golfers of all skill levels enjoy the game more by looking holistically at all parts of the game, he specializes in the short game, on-course coaching, and developing elite junior players.

Jack has been recognized by Golf Digest as one of the Best Young Teachers in America and one of the Best Teachers in Washington. He has coached junior students to eight state titles, and in 2025 there have been over 175 wins recorded by his students. He has nearly 60,000 followers on Instagram and uses social media to grow his business and connect with students and other coaches.