Content That’s Lit: Stoking the Fire of Thought Leadership

Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/5003851/416C8ABCB40A37ABCB7F393188C20880

A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. Using storytelling approaches and techniques that will resonate with your audience, support SEO, and align with today’s complex buyer journeys, this session will help you craft content that inspires, informs, and establishes your brand as a trusted beacon in an online wilderness filled with AI-generated content.

Join Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. You’ll enjoy a lively discussion and actionable insights designed to help you:

• Make an impact with content that sparks curiosity and drives engagement;
• Keep your content pipeline flowing and fueled with fresh, unique ideas; and
• Tailor your messaging around your audience’s challenges and goals to drive deeper engagement.