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DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2453327/212682C130463FC7CDC561D3CDAFDDFD\n\nWith 67% of B2B buyer journeys taking place digitally\, modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups. However\, ignoring key signals\, poor data quality and siloed execution are making it hard to engage with target accounts across channels\, resulting in marketing budget waste. \n\nThe question is: What will you do to ensure you’re showing up consistently with the right message at the right time? In this session\, you will learn how to: \n\n• Use intent signals to identify which stage of the buyer journey your target accounts are and what use cases they are interested in\;\n\n• Architect and deploy automated personalized buying experiences to help drive higher engagement with B2B buying groups\; and\n\n• Use first-party intent data and unmask anonymous visitors to retarget with relevant messages in your ads\, website\, email and sales outreach.
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time: <br />https://event.on24.com/wcc/r/2453327/212682C130463FC7CDC561D3CDAFDDFD<br><br>With 67% of B2B buyer journeys taking place digitally, modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups. However, ignoring key signals, poor data quality and siloed execution are making it hard to engage with target accounts across channels, resulting in marketing budget waste. <br><br>The question is: What will you do to ensure you’re showing up consistently with the right message at the right time? In this session, you will learn how to: <br><br>•Use intent signals to identify which stage of the buyer journey your target accounts are and what use cases they are interested in;<br />•Architect and deploy automated personalized buying experiences to help drive higher engagement with B2B buying groups; and<br />•Use first-party intent data and unmask anonymous visitors to retarget with relevant messages in your ads, website, email and sales outreach.
UID:1777531999addeventcom
SUMMARY:Using Data & Insights To Build Personalized Buying Experiences & Drive Higher Engagement With Buying Groups
DTSTART;TZID=America/New_York:20200722T150000
DTEND;TZID=America/New_York:20200722T160000
DTSTAMP:20260430T065319Z
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LOCATION:https://event.on24.com/wcc/r/2453327/212682C130463FC7CDC561D3CDAFDDFD
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