How Do You Balance Account Management vs. Account Growth?

Wednesday, July 30, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

It’s one thing to keep your clients happy. It's another to grow those relationships and drive more revenue from the work you’re already doing. For many agencies, account growth is left to chance.

But for Helen Knight, founder of Creative Business Brain, it’s all about growing your confidence, habits, and thinking in order to create intentional, consistent account growth. “Most people just aren’t shown how to do the growth side of things,” Helen explains. “And it’s really normal, so people shouldn’t feel bad about it.

She believes sales doesn’t need to feel forced or unnatural - in fact, the best account growth “isn’t about selling at all”. As Helen says, “It’s actually all about listening.” doesn’t even feel like selling. In this session, Helen will guide us through the practical mindset shifts and behaviours that help creative teams stop waiting for growth and start creating it - one conversation at a time.

https://agencyhackers.zoom.us/meeting/register/nI98VGdmSGSQyzzYDHqCWQ

87518609738

Add to Calendar 2025/07/30 11:00:00 2025/07/30 12:00:00 Europe/London How Do You Balance Account Management vs. Account Growth? It’s one thing to keep your clients happy. It's another to grow those relationships and drive more revenue from the work you’re already doing. For many agencies, account growth is left to chance.

But for Helen Knight, founder of Creative Business Brain, it’s all about growing your confidence, habits, and thinking in order to create intentional, consistent account growth. “Most people just aren’t shown how to do the growth side of things,” Helen explains. “And it’s really normal, so people shouldn’t feel bad about it.

She believes sales doesn’t need to feel forced or unnatural - in fact, the best account growth “isn’t about selling at all”. As Helen says, “It’s actually all about listening.” doesn’t even feel like selling. In this session, Helen will guide us through the practical mindset shifts and behaviours that help creative teams stop waiting for growth and start creating it - one conversation at a time.

https://agencyhackers.zoom.us/meeting/register/nI98VGdmSGSQyzzYDHqCWQ

87518609738 false MM/DD/YYYY OPAQUE aXRKQcvxTzFemuqrpmMz57780

Link: