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DTSTART:20261101T010000
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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4545705/BE00253530E82227D545ED034DB67E43\n\nCreating content for multiple personas with different needs and priorities is hard. Instead\, what if you could connect each target audience with the info and ideas they care about? \n\nRachel Jones\, Trimble’s Manager of Content Marketing\, and Alexis Carroll Cline\, Emerald Studio’s Director of Content Strategy\, did just that. From conception to performance\, they’ll share their modular approach to building a seven-E-book series that’s getting spectacular engagement. You’ll walk away with:\n•    Tools and tips for identifying and understanding target personas\;\n•    Tricks for revisioning assets to speed production and reduce costs\; and\n•    A roadmap for building persona-based content.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a href="https://event.on24.com/wcc/r/4545705/BE00253530E82227D545ED034DB67E43">https://event.on24.com/wcc/r/4545705/BE00253530E82227D545ED034DB67E43</a><br><br>Creating content for multiple personas with different needs and priorities is hard. Instead, what if you could connect each target audience with the info and ideas they care about? <br><br>Rachel Jones, Trimble’s Manager of Content Marketing, and Alexis Carroll Cline, Emerald Studio’s Director of Content Strategy, did just that. From conception to performance, they’ll share their modular approach to building a seven-E-book series that’s getting spectacular engagement. You’ll walk away with:<br />•    Tools and tips for identifying and understanding target personas;<br />•    Tricks for revisioning assets to speed production and reduce costs; and<br />•    A roadmap for building persona-based content.
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SUMMARY:Targeted Communication: Connect With Buyers Using Persona-Based Content
DTSTART;TZID=America/New_York:20240426T130000
DTEND;TZID=America/New_York:20240426T140000
DTSTAMP:20260508T182611Z
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STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4545705/BE00253530E82227D545ED034DB67E43
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