Tuesday, August 16, 4:30pm - 5:00pm (EDT)
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24h
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Lauren Wallis // Community Boost
Community Room
Are you accurately measuring the full impact of your Facebook campaigns?
Recent changes, including Apple’s iOS 14.5 privacy update, iOS15, and the abandoning of 3rd party cookie tracking, have created massive reporting challenges for marketers.
Facebook’s offline conversion tracking is the perfect solution that gives you the freedom to report more events back to Facebook than pixel tracking and provides you with more accurate attribution while improving ROAS and overall bridging your optimization gaps.
During this session, you'll gain an understanding of why Offline Conversion tracking is a MUST in 2022, and how to integrate it into your Facebook strategy!
Candace Cody, candace@communityboost.org