Digital Transformation In Retail: Accelerated By Crisis, Driven By Customer Data

Tuesday, May 19, 2:00pm - 3:00pm (EDT)

Time shown in-04:00 America, New York

Please use the link below to access the webcast up to 15 minutes before the start time:
https://event.on24.com/wcc/r/2329298/F219DD42852638D620C1275C71FBDC0C

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal." Join this webinar to learn:
- How real-time customer insights help design holistic online-offline customer journeys;
- What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
- How a CDP supports efficient omnichannel fulfillment and personalized in-store service; and
- Why a recent Gartner survey listed CDP as the "least likely to be cut" technology investment for enterprises.

Add to Calendar 2020/05/19 14:00:00 2020/05/19 15:00:00 America/New_York Digital Transformation In Retail: Accelerated By Crisis, Driven By Customer Data Please use the link below to access the webcast up to 15 minutes before the start time:
https://event.on24.com/wcc/r/2329298/F219DD42852638D620C1275C71FBDC0C

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal." Join this webinar to learn:
- How real-time customer insights help design holistic online-offline customer journeys;
- What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
- How a CDP supports efficient omnichannel fulfillment and personalized in-store service; and
- Why a recent Gartner survey listed CDP as the "least likely to be cut" technology investment for enterprises. https://event.on24.com/wcc/r/2329298/F219DD42852638D620C1275C71FBDC0C false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/2329298/F219DD42852638D620C1275C71FBDC0C

Retail TouchPoints, rtpdigitalevents@retailtouchpoints.com

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