BEGIN:VCALENDAR PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN VERSION:2.0 BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4998580/A2DCB07516BE76A397AABC8220FDE830\n\nGrab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts\, but with heart. In this replay from #B2BMX West\, Axon's Abigail Stock shares the company's journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level.\n\nIn a high-stakes industry like public safety\, credibility is everything. But Axon has found that the most powerful way to build trust is by telling real\, human stories—those of the people who use their products to protect and serve. Their philosophy\, “Our story is their story\,” has shaped everything from award-winning documentaries to bold\, creative product launches.\n\nThis session explores how Axon:\n\n• Brings humanity into high-tech B2B marketing\;\n• Uses emotional storytelling to foster trust and loyalty\;\n• Crafts experiences that resonate far beyond product specs\; and\n• Embraces creativity to stand out in a traditionally conservative space.\n\nWhether you’re leading brand strategy or simply want your marketing to spark more meaningful connections\, this session will inspire you to ditch the dry slide decks and bring your brand to life through authentic stories.\n\nhttps://event.on24.com/wcc/r/4997926/914A06BB8D05C715C7BCF611D2F52555\n X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4998580/A2DCB07516BE76A397AABC8220FDE830

Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. In this replay from #B2BMX West, Axon's Abigail Stock shares the company's journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level.

In a high-stakes industry like public safety, credibility is everything. But Axon has found that the most powerful way to build trust is by telling real, human stories—those of the people who use their products to protect and serve. Their philosophy, “Our story is their story,” has shaped everything from award-winning documentaries to bold, creative product launches.

This session explores how Axon:

Whether you’re leading brand strategy or simply want your marketing to spark more meaningful connections, this session will inspire you to ditch the dry slide decks and bring your brand to life through authentic stories.



UID:1778688839addeventcom SUMMARY:Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling DTSTART;TZID=America/New_York:20250813T140000 DTEND;TZID=America/New_York:20250813T150000 DTSTAMP:20260513T161359Z TRANSP:OPAQUE STATUS:CONFIRMED SEQUENCE:0 LOCATION:https://event.on24.com/wcc/r/4998580/A2DCB07516BE76A397AABC8220FDE830 X-MICROSOFT-CDO-BUSYSTATUS:BUSY BEGIN:VALARM TRIGGER:-PT15M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR