AI WHISPERERS: How We Built Our Own AI Focus Group

Wednesday, March 18, 7:00am - 8:00am (EDT)

Time shown in-04:00 America, New York

“It’s all ultimately guesswork.” That’s how Chris King, joint MD of Wildfire, describes most B2B campaign strategy. Wildfire works with tech brands targeting CEOs of international banks and heads of transformation in the NHS. People you can’t just round up for a quick focus group. So like most agencies, they relied on insight, experience, and instinct AKA guesswork.

But instead of using AI to churn out content, they decided to build something that would actually strengthen their strategic thinking. They built their own AI focus group.

In this session, Chris and Luke Proctor, account director and AI lead at Wildfire, will take you through how they built the tool - and the success they’ve had with it so far.

https://agencyhackers.zoom.us/meeting/register/e7RA8vRWQQO3y68k7lThvg

81824579189

Add to Calendar 2026/03/18 11:00:00 2026/03/18 12:00:00 Europe/London AI WHISPERERS: How We Built Our Own AI Focus Group “It’s all ultimately guesswork.” That’s how Chris King, joint MD of Wildfire, describes most B2B campaign strategy. Wildfire works with tech brands targeting CEOs of international banks and heads of transformation in the NHS. People you can’t just round up for a quick focus group. So like most agencies, they relied on insight, experience, and instinct AKA guesswork.

But instead of using AI to churn out content, they decided to build something that would actually strengthen their strategic thinking. They built their own AI focus group.

In this session, Chris and Luke Proctor, account director and AI lead at Wildfire, will take you through how they built the tool - and the success they’ve had with it so far.

https://agencyhackers.zoom.us/meeting/register/e7RA8vRWQQO3y68k7lThvg

81824579189 false MM/DD/YYYY OPAQUE aXRKQcvxTzFemuqrpmMz57780

Link: