The Future of CX at AT&T: Putting the XM Maturity Model into Action!

Join us for 90 minutes of specially curated content to learn more about Qualtrics' XM Maturity Model and how AT&T can leverage the model to evolve its Customer Experience program. You'll also hear about program recommendations from Qualtrics’ XM Scientist and CX Solution Strategist teams.

You're Invited

Qualtrics' vision of Experience Management supports AT&T’s customer obsession and CX initiatives. Join AT&T’s very own Stanley Vigil (Director of Corporate Strategy) as he and Qualtrics’ CX professionals conduct a readout of the XM Maturity Model results and review key opportunities. Eddie Accomando (CX XM Scientist, Qualtrics), Aimee Lucas (Principal Senior Analyst, XM Institute, Qualtrics) and Ben Lawder (Senior Manager of CX Solution Strategy, Qualtrics) will provide guidance and examples on how to leverage the Maturity Model to lay out a strategic plan for program enhancement and maturation.

Qualtrics Day is a unique opportunity to learn about:
- Experience Management, the six CX competencies and the XM maturity model
- What high maturity CX organizations look like and examples of what companies do to move from where AT&T is to higher maturity
- The XM maturity assessment results from AT&T, common strengths, and three areas of opportunities to accelerate program maturity
- The near-future vision and roadmap for the CX program
- Recommendations of competency/cultural best practices and how to leverage Qualtrics technology to scale and close capability gaps

We can't wait to show you everything that we have been working on!

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Hi there,

Yuliya Kozyreva is inviting you to a scheduled Zoom meeting.

Topic: The Future of CX at AT&T: Putting the XM Maturity Model into Action!
Time: Sep 1, 2020 10:00 AM Mountain Time (US and Canada)

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