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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20190130T120000
DTEND;TZID=America/New_York:20190130T130000
SUMMARY:LMANext: Law Firm 101: How Law Firms Make Money\, Pay Attorneys\, and Set Budgets and Why the Role of Legal Marketers Is Highly Valued
DESCRIPTION:As you continue your career in legal marketing\, it’s vitally important to understand the business of law. How to lawyers get paid? What is WIP? How do budgets get set? What’s the difference between an equity and non-equity partner? With this knowledge\, you’ll have a better understanding of what motivates your lawyers and how you can contribute to their success. This session will include a discussion on:\n\n• The basic inputs of law firm economics and accounting\n\n• What drives a law firm’s profitability\n\n• How law firm resources are allocated\n\n• Where marketing fits in the law firm economic ecosystem\n\nOur speaker\, Ezra Crawford\, is a Senior Director in the Practice Group Business Development & Management team at Crowell & Moring LLP. In that role\, he co-leads a team of more than 25 business development professionals and works with individual lawyers and practice groups to develop and execute on business development strategies. He is also responsible for group level KPIs\, reporting\, and other business and financial management activities.\n\n------\n\nPowered by addevent.com \nShare your next event with us!\n
X-ALT-DESC;FMTTYPE=text/html:As you continue your career in legal marketing, it’s vitally important to understand the business of law. How to lawyers get paid? What is WIP? How do budgets get set? What’s the difference between an equity and non-equity partner? With this knowledge, you’ll have a better understanding of what motivates your lawyers and how you can contribute to their success. This session will include a discussion on:
• The basic inputs of law firm economics and accounting
• What drives a law firm’s profitability
• How law firm resources are allocated
• Where marketing fits in the law firm economic ecosystem
Our speaker, Ezra Crawford, is a Senior Director in the Practice Group Business Development & Management team at Crowell & Moring LLP. In that role, he co-leads a team of more than 25 business development professionals and works with individual lawyers and practice groups to develop and execute on business development strategies. He is also responsible for group level KPIs, reporting, and other business and financial management activities.
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LOCATION:Penn Quarter
TRANSP:OPAQUE
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