Customers Over Content: How Spalding Provides a Personalized Customer Experience

Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/2182107/6908C06E5174A510664B99BAA24CC19F

It's a new year which means it's time to set goals and start fresh. When it comes to your customer relationships, the time is now to make sure you are engaging your customers in a whole new way.

This means putting the customer first and engaging them at the right time and in the right place. Gone are the days of simply promoting content and hoping it sticks, especially since 69% of customers expect connected experiences.

Content is just one piece of your customer's experience. You may create amazing content, but if it gets to the wrong person at the wrong time, it's useless. To provide a personalized customer experience, you need customer data across every touch point.

Join us as we sit down with Salesforce and their featured customer, Spalding, to discuss the importance of prioritizing the customer and creating personalized customer experiences. Learn how to connect your fragmented data into one single view of your customer.