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SUMMARY:Virginias: Strategic Planning for Marketing and Business Development Professionals
DESCRIPTION:The goal of this webinar will be to provide marketing and business development professionals\, particularly those focused at the practice\, sector\, or office level\, with the understanding and tools to lead and implement strategic business plans.\n\nStrategic planning is a discipline and a leadership process. It functions to help organizations figure out where they want to go and how to get there. It is a tool for achieving change. It is an exercise that builds teamwork. It is a system that supports leadership. It is a process that leads to goal-setting. And it is a method for achieving results.\n\nFor marketing and business development professionals it can mean the difference between random acts of marketing and having a clear set of strategic priorities to focus on whether at the practice\, sector\, office\, or firm level.\n\nMarketing and business development professionals in law firms can be the linchpins to a successful planning process. They have the combination of skills\, attributes\, and experience to play a critical role in the planning process for their practice groups\, industry teams\, and offices.\n\nThey have:\n\naccess to data and the analytical skills to gather and process the necessary information\,\n\nthe project management skills and tenacity to drive the process to completion\,\n\nthe interpersonal skills to bring the right people together to create the plan and to keep them at the table\, and\n\nthe drive for results necessary to get the plan implemented.\n\nOur webinar will help them put those competencies to work to build effective strategic business plans at their firms. We will provide a manual to guide them through the planning process with examples of effective plans. We will also have attendees work through brief exercises in small groups to help them internalize the takeaways and increase interaction.\n\nTopics to be covered:\n\nWhat is a strategic plan?\n\nWhat is the benefit of having a strategic plan? What problems can it solve?\n\nWhy do marketing and business development professionals need to know how to prepare a strategic plan? \n\nWhy your skills and personal attributes are a perfect fit for planning. \n\nThe process by which plans are created for the firm’s practices\, industry teams\, and offices.\n\nWhat are the key aspects of a good strategic planning framework?\n\nHow to sell a strategic plan in your firm.\n\nHow you can lead the process. What value can you add?\n\nGetting to implementation: your skills can mean the difference between success and failure. \n\nKey takeaways:\n\nAn understanding of strategic planning and the role it can play in helping you be more effective and have a greater impact on your firm’s business success.\n\nThe process for strategic planning.\n\nThe role of marketing in strategic planning.\n\nWhat are some barriers to success and how to overcome them.\n\nHow practice\, sector\, and office plans relate to the firmwide plan.\n\n------\n\nPowered by addevent.com \nShare your next event with us!\n
X-ALT-DESC;FMTTYPE=text/html:The goal of this webinar will be to provide marketing and business development professionals, particularly those focused at the practice, sector, or office level, with the understanding and tools to lead and implement strategic business plans.
Strategic planning is a discipline and a leadership process. It functions to help organizations figure out where they want to go and how to get there. It is a tool for achieving change. It is an exercise that builds teamwork. It is a system that supports leadership. It is a process that leads to goal-setting. And it is a method for achieving results.
For marketing and business development professionals it can mean the difference between random acts of marketing and having a clear set of strategic priorities to focus on whether at the practice, sector, office, or firm level.
Marketing and business development professionals in law firms can be the linchpins to a successful planning process. They have the combination of skills, attributes, and experience to play a critical role in the planning process for their practice groups, industry teams, and offices.
They have:
access to data and the analytical skills to gather and process the necessary information,
the project management skills and tenacity to drive the process to completion,
the interpersonal skills to bring the right people together to create the plan and to keep them at the table, and
the drive for results necessary to get the plan implemented.
Our webinar will help them put those competencies to work to build effective strategic business plans at their firms. We will provide a manual to guide them through the planning process with examples of effective plans. We will also have attendees work through brief exercises in small groups to help them internalize the takeaways and increase interaction.
Topics to be covered:
What is a strategic plan?
What is the benefit of having a strategic plan? What problems can it solve?
Why do marketing and business development professionals need to know how to prepare a strategic plan?
Why your skills and personal attributes are a perfect fit for planning.
The process by which plans are created for the firm’s practices, industry teams, and offices.
What are the key aspects of a good strategic planning framework?
How to sell a strategic plan in your firm.
How you can lead the process. What value can you add?
Getting to implementation: your skills can mean the difference between success and failure.
Key takeaways:
An understanding of strategic planning and the role it can play in helping you be more effective and have a greater impact on your firm’s business success.
The process for strategic planning.
The role of marketing in strategic planning.
What are some barriers to success and how to overcome them.
How practice, sector, and office plans relate to the firmwide plan.
------
Powered by addevent.com
Share your next event with us!
LOCATION:Webinar
TRANSP:OPAQUE
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