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DTSTART:20261101T010000
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DESCRIPTION:https://event.on24.com/wcc/r/4640651/21E538517F82626A693D81CC0D3F8F73Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/4640651/21E538517F82626A693D81CC0D3F8F73\n\nThe buying experience in B2B has changed dramatically in recent years. Buyers are now more informed and demanding than ever before\, and they expect a personalized and seamless experience from start to finish.\n\nIn this session\, you’ll hear from Steve Armenti\, who lead global demand gen for Chrome Enterprise at Google. With several demand and growth leadership positions under his belt\, Steve focuses on building demand and growth teams that drive revenue. During his keynote\, you will learn how to use ABM in a new capacity to meet the evolving needs of today's B2B buyers. \n\nWe will revisit this exclusive B2B Marketing Exchange session covering topics such as:\n•    Aligning sales and marketing as step zero\; \n•    The future of account intelligence and mapping (how gen AI accelerates this)\; \n•    Shifting from MQLs to MQAs\; \n•    Redefining the role of lead generation\; \n•    The power of ABM in lifecycle marketing campaigns\; \n•    Ai-driven personalization for account-based strategies\; and \n•    A new way to measure ABM.\n\n
X-ALT-DESC;FMTTYPE=text/html:<a data-fr-linked="true" href="https://event.on24.com/wcc/r/4640651/21E538517F82626A693D81CC0D3F8F73"></a>Please use the following link to access the session up to 15 minutes prior to the event start time:<br /><a data-fr-linked="true" href="https://event.on24.com/wcc/r/4640651/21E538517F82626A693D81CC0D3F8F73">https://event.on24.com/wcc/r/4640651/21E538517F82626A693D81CC0D3F8F73</a><br><br>The buying experience in B2B has changed dramatically in recent years. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish.<br><br>In this session, you’ll hear from Steve Armenti, who lead global demand gen for Chrome Enterprise at Google. With several demand and growth leadership positions under his belt, Steve focuses on building demand and growth teams that drive revenue. During his keynote, you will learn how to use ABM in a new capacity to meet the evolving needs of today's B2B buyers. <br><br>We will revisit this exclusive B2B Marketing Exchange session covering topics such as:<br />•    Aligning sales and marketing as step zero; <br />•    The future of account intelligence and mapping (how gen AI accelerates this); <br />•    Shifting from MQLs to MQAs; <br />•    Redefining the role of lead generation; <br />•    The power of ABM in lifecycle marketing campaigns; <br />•    Ai-driven personalization for account-based strategies; and <br />•    A new way to measure ABM.<br><br>
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SUMMARY:B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It
DTSTART;TZID=America/New_York:20240715T140000
DTEND;TZID=America/New_York:20240715T150000
DTSTAMP:20260514T025928Z
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LOCATION:https://event.on24.com/wcc/r/4640651/21E538517F82626A693D81CC0D3F8F73
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