XM Institute Masterclass Berlin: Re-energise your CX program for 2023

Start 2023 on a strong note with this live, in-person workshop on the fundamentals of customer experience. Whether you’re taking your steps into CX, or your program needs a kick-start - this is the session for you.

Led by James Scutt of the Qualtrics XM Institute, the session will break down what CX means in 2023 and how the world’s leading brands are navigating tough times by doubling down on experience.

You’ll also hear from Katalin Fritz, Chief Customer Officer and People at Marley Spoon on how Marley Spoon is running their customer experience programme in 2023.


You’ll walk out of the masterclass knowing…

• Why CX is important (and how you sell it to your org)
• How experience affects customer loyalty and spend
• The skills and competencies you need to succeed 
• Innovative ways to listen to your customers and act on feedback

No matter your industry, James will demystify CX with interactive exercises designed to give you a blueprint for success.

The event will take place from 9.30 a.m to 3 p.m. including lunch and coffee breaks. There will also be a reception at the end of the day to network with other attendees and share stories.