2022 Edelman Trust Baramoter Special Report: Trust and Health

It is now more clear than ever that trust is a key determinant of health, central to both individual and public healthcare decisions. Today, as we reach the two-year anniversary of the declaration of the Covid-19 pandemic, the increasing politicization of public health is undermining trust in healthcare systems across the globe. This has led to persistent inequalities of access and outcomes, fueled by a widespread infodemic.

As the world’s leading authority on Trust, we invite you to have a first look at this new research, which will examine the pandemic-driven evolution in people’s orientation towards health and healthcare and the relationship between trust in the healthcare system and health outcomes. We will also be joined by a panel of experts in global public health, health equity and business as they discuss how the findings can help us emerge from the worst public health crisis of our lifetime, and how to build trust to improve health for all communities moving forward.