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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \nhttps://event.on24.com/wcc/r/4169709/E67FB24F284ED1A3BD0CDB3208DF0428\n\nEvents are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections\, but they are FULL of actionable\, first-party data for each attendee — data that you can use to drive hyper-personalized experiences across your buyer and customer journeys. \n\nSo what happens when you strategically add event data into your ABM program? You unlock a goldmine. \n\nJoin this session with Cvent’s VP of Demand Generation\, Myllisa Patterson\, and VP of Sales\, Alex Rolfe\, to learn how to:  \n\n• Design unique event and attendee experiences with ABM in mind\; \n• Align your sales team with your events and ABM strategy\; \n• Integrate event data into your existing martech\; and \n• Activate event data for more personalization and more business.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br /><a href="https://event.on24.com/wcc/r/4169709/E67FB24F284ED1A3BD0CDB3208DF0428">https://event.on24.com/wcc/r/4169709/E67FB24F284ED1A3BD0CDB3208DF0428</a><br><br>Events are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections, but they are FULL of actionable, first-party data for each attendee — data that you can use to drive hyper-personalized experiences across your buyer and customer journeys. <br><br>So what happens when you strategically add event data into your ABM program? You unlock a goldmine. <br><br>Join this session with Cvent’s VP of Demand Generation, Myllisa Patterson, and VP of Sales, Alex Rolfe, to learn how to:  <ul><li>Design unique event and attendee experiences with ABM in mind; </li><li>Align your sales team with your events and ABM strategy; </li><li>Integrate event data into your existing martech; and </li><li>Activate event data for more personalization and more business.</li></ul>
UID:1775405470addeventcom
SUMMARY:Maximize Your ABM Strategy With Event Data
DTSTART;TZID=America/New_York:20230424T130000
DTEND;TZID=America/New_York:20230424T140000
DTSTAMP:20260405T161110Z
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STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4169709/E67FB24F284ED1A3BD0CDB3208DF0428
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