BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the link below to access the webcast up to 15 minutes before the start time: \n\nhttps://event.on24.com/wcc/r/2286081/05E556CE479962962825795C7E5283C8\n\nThe Rockwell team knew that they could deliver more effective campaigns if they had better data quality. In the session\, Katrina Lord\, Marketing Automation Specialist\, will share Rockwell’s journey in cleaning and enriching millions of records in their marketing automation platform. \n\nKatrina will uncover how Rockwell was able to:\n\n● Improve segmentation by normalizing and inferring key fields using Rockwell’s unique standards\; \n\n● Implement comprehensive audit trails\; \n\n● Unify data from multiple sources to provide a more complete and cleaner view of their customers and prospects\; and\n\n● Automate these business processes to ensure their data stays clean over time.
X-ALT-DESC;FMTTYPE=text/html:Please use the link below to access the webcast up to 15 minutes before the start time: <br />https://event.on24.com/wcc/r/2286081/05E556CE479962962825795C7E5283C8<br><br>The Rockwell team knew that they could deliver more effective campaigns if they had better data quality. In the session, Katrina Lord, Marketing Automation Specialist, will share Rockwell’s journey in cleaning and enriching millions of records in their marketing automation platform. <br><br>Katrina will uncover how Rockwell was able to:<br><br>●Improve segmentation by normalizing and inferring key fields using Rockwell’s unique standards; <br />●Implement comprehensive audit trails; <br />●Unify data from multiple sources to provide a more complete and cleaner view of their customers and prospects; and<br />●Automate these business processes to ensure their data stays clean over time.
UID:1775280752addeventcom
SUMMARY:Rockwell Automation’s Journey To Cleaner Data Through Data Orchestration
DTSTART;TZID=America/New_York:20200514T140000
DTEND;TZID=America/New_York:20200514T150000
DTSTAMP:20260404T053232Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/2286081/05E556CE479962962825795C7E5283C8
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR