Tradeprint 🎤  Beyond the AI Hype: Proving What Actually Drives Revenue
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Tuesday, November 17, 10:00 AM – 10:40 AM (EST)
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Everyone wants to invest in AI, but few organisations can confidently prove what’s driving commercial results. In this session, leaders from Tradeprint share how they built an AI-powered prospecting and customer engagement engine in HubSpot, only to discover their original attribution was wrong. They’ll walk through the lessons they learned rebuilding their measurement approach, aligning Sales, Customer Success, and Operations around trusted data, and creating executive confidence in AI investments. Attendees will leave with a practical framework for measuring the real business impact of AI and building the cross-functional alignment needed to turn experimentation into sustainable revenue growth.
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2026/11/17 15:00:00
2026/11/17 15:40:00
Europe/London
Tradeprint 🎤  Beyond the AI Hype: Proving What Actually Drives Revenue
Everyone wants to invest in AI, but few organisations can confidently prove what’s driving commercial results. In this session, leaders from Tradeprint share how they built an AI-powered prospecting and customer engagement engine in HubSpot, only to discover their original attribution was wrong. They’ll walk through the lessons they learned rebuilding their measurement approach, aligning Sales, Customer Success, and Operations around trusted data, and creating executive confidence in AI investments. Attendees will leave with a practical framework for measuring the real business impact of AI and building the cross-functional alignment needed to turn experimentation into sustainable revenue growth.
Purcell Room
HubSpot
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5
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Purcell Room
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HubSpot