SMASH 2026

SMASH is the premier senior living sales and marketing conference, built to help teams increase occupancy, generate qualified leads, and drive sustainable revenue growth. In today’s fiercely competitive senior housing market, sales and marketing alignment is mission-critical — and SMASH equips you with the tools and strategies to stay ahead.

Through expert-led breakout sessions, hands-on sales and marketing workshops, and strategic roundtables, SMASH supports professionals across all experience levels — from new team members to veteran senior care executives. 

You’ll learn from top-performing senior living marketers, sales leaders, authors, and experts who bring real-world results to the stage.

Whether you work in independent living, assisted living, memory care, or active adult, SMASH is where the best in senior living sales and marketing gather to sharpen their skills, explore innovations, and build connections.

There’s no other event like it anywhere.