Reinventing Yourself as Everything Changes

The film and media industry is undergoing profound change. Shifting audience habits, new technologies, and evolving business models are challenging many of the assumptions which the industry has long relied on. 
In this key-note session, producer Michael Frenschkowski reflects on his own journey from focusing solely on filmmaking to exploring what the future of the screen industries might look like. Drawing on audience data, media trends, and industry analysis, he examines why adapting to change is becoming increasingly important for producers, creators, and media companies alike. 
Rather than offering predictions, this talk invites to question established narratives, engage critically with emerging trends, and consider how they can build resilient strategies for an uncertain future. While the transformation ahead may be disruptive, it also offers new opportunities for those willing to rethink and reinvent their role within the industry.