Monday, July 18, 12:00pm - 1:00pm (EDT)
Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3839755/4B42995E2EC1AB734DCF571F0B2B9606
The days of a linear buying journey and traditional marketing-to-sales hand-offs are a thing of the past as organizations rely on integrated plays between marketing, SDRs and sales reps to better engage buyers throughout their entire journey. When an organization can paint a complete picture of an account, such as knowing who engaged with marketing campaigns and responded to sales outreach, it creates a positive prospect experience that propels them forward in the buying process.
This Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing. Demandbase’s VP of Marketing Sandra Freeman and ABX Expert Tiffany Giddens will dive into brand new DGR benchmark data to discuss what it means for both sales and marketing, with a specific focus on:
https://event.on24.com/wcc/r/3839755/4B42995E2EC1AB734DCF571F0B2B9606
Demand Gen Report, marketing@demandgenreport.com