Inactifs emails : comment les définir et les réactiver depuis #AMPP #iOS15 ?
schedule
Thursday, October 5, 5:00am - 6:00am (EDT)
south_america expand_more Time shown in-04:00 America, New York
- (GMT-11:00)Pacific, Midway
- (GMT-11:00)Pacific, Niue
- (GMT-11:00)Pacific, Pago Pago
- (GMT-10:00)Pacific, Honolulu
- (GMT-10:00)Pacific, Rarotonga
- (GMT-10:00)Pacific, Tahiti
- (GMT-09:30)Pacific, Marquesas
- (GMT-09:00)America, Adak
- (GMT-09:00)Pacific, Gambier
- (GMT-08:00)America, Anchorage
- (GMT-08:00)America, Juneau
- (GMT-08:00)America, Metlakatla
- (GMT-08:00)America, Nome
- (GMT-08:00)America, Sitka
- (GMT-08:00)America, Yakutat
- (GMT-08:00)Pacific, Pitcairn
- (GMT-07:00)America, Creston
- (GMT-07:00)America, Dawson
- (GMT-07:00)America, Dawson Creek
- (GMT-07:00)America, Fort Nelson
- (GMT-07:00)America, Hermosillo
- (GMT-07:00)America, Los Angeles
- (GMT-07:00)America, Mazatlan
- (GMT-07:00)America, Phoenix
- (GMT-07:00)America, Tijuana
- (GMT-07:00)America, Vancouver
- (GMT-07:00)America, Whitehorse
- (GMT-06:00)America, Bahia Banderas
- (GMT-06:00)America, Belize
- (GMT-06:00)America, Boise
- (GMT-06:00)America, Cambridge Bay
- (GMT-06:00)America, Chihuahua
- (GMT-06:00)America, Ciudad Juarez
- (GMT-06:00)America, Costa Rica
- (GMT-06:00)America, Denver
- (GMT-06:00)America, Edmonton
- (GMT-06:00)America, El Salvador
- (GMT-06:00)America, Guatemala
- (GMT-06:00)America, Inuvik
- (GMT-06:00)America, Managua
- (GMT-06:00)America, Merida
- (GMT-06:00)America, Mexico City
- (GMT-06:00)America, Monterrey
- (GMT-06:00)America, Regina
- (GMT-06:00)America, Swift Current
- (GMT-06:00)America, Tegucigalpa
- (GMT-06:00)Pacific, Easter
- (GMT-06:00)Pacific, Galapagos
- (GMT-05:00)America, Atikokan
- (GMT-05:00)America, Bogota
- (GMT-05:00)America, Cancun
- (GMT-05:00)America, Cayman
- (GMT-05:00)America, Chicago
- (GMT-05:00)America, Eirunepe
- (GMT-05:00)America, Guayaquil
- (GMT-05:00)America, Indiana, Knox
- (GMT-05:00)America, Indiana, Tell City
- (GMT-05:00)America, Jamaica
- (GMT-05:00)America, Lima
- (GMT-05:00)America, Matamoros
- (GMT-05:00)America, Menominee
- (GMT-05:00)America, North Dakota, Beulah
- (GMT-05:00)America, North Dakota, Center
- (GMT-05:00)America, North Dakota, New Salem
- (GMT-05:00)America, Ojinaga
- (GMT-05:00)America, Panama
- (GMT-05:00)America, Rankin Inlet
- (GMT-05:00)America, Resolute
- (GMT-05:00)America, Rio Branco
- (GMT-05:00)America, Winnipeg
- (GMT-04:00)America, Anguilla
- (GMT-04:00)America, Antigua
- (GMT-04:00)America, Aruba
- (GMT-04:00)America, Barbados
- (GMT-04:00)America, Blanc-Sablon
- (GMT-04:00)America, Boa Vista
- (GMT-04:00)America, Campo Grande
- (GMT-04:00)America, Caracas
- (GMT-04:00)America, Cuiaba
- (GMT-04:00)America, Curacao
- (GMT-04:00)America, Detroit
- (GMT-04:00)America, Dominica
- (GMT-04:00)America, Grand Turk
- (GMT-04:00)America, Grenada
- (GMT-04:00)America, Guadeloupe
- (GMT-04:00)America, Guyana
- (GMT-04:00)America, Havana
- (GMT-04:00)America, Indiana, Indianapolis
- (GMT-04:00)America, Indiana, Marengo
- (GMT-04:00)America, Indiana, Petersburg
- (GMT-04:00)America, Indiana, Vevay
- (GMT-04:00)America, Indiana, Vincennes
- (GMT-04:00)America, Indiana, Winamac
- (GMT-04:00)America, Iqaluit
- (GMT-04:00)America, Kentucky, Louisville
- (GMT-04:00)America, Kentucky, Monticello
- (GMT-04:00)America, Kralendijk
- (GMT-04:00)America, La Paz
- (GMT-04:00)America, Lower Princes
- (GMT-04:00)America, Manaus
- (GMT-04:00)America, Marigot
- (GMT-04:00)America, Martinique
- (GMT-04:00)America, Montserrat
- (GMT-04:00)America, Nassau
- (GMT-04:00)America, New York
- (GMT-04:00)America, Port of Spain
- (GMT-04:00)America, Port-au-Prince
- (GMT-04:00)America, Porto Velho
- (GMT-04:00)America, Puerto Rico
- (GMT-04:00)America, Santiago
- (GMT-04:00)America, Santo Domingo
- (GMT-04:00)America, St Barthelemy
- (GMT-04:00)America, St Kitts
- (GMT-04:00)America, St Lucia
- (GMT-04:00)America, St Thomas
- (GMT-04:00)America, St Vincent
- (GMT-04:00)America, Toronto
- (GMT-04:00)America, Tortola
- (GMT-03:00)America, Araguaina
- (GMT-03:00)America, Argentina, Buenos Aires
- (GMT-03:00)America, Argentina, Catamarca
- (GMT-03:00)America, Argentina, Cordoba
- (GMT-03:00)America, Argentina, Jujuy
- (GMT-03:00)America, Argentina, La Rioja
- (GMT-03:00)America, Argentina, Mendoza
- (GMT-03:00)America, Argentina, Rio Gallegos
- (GMT-03:00)America, Argentina, Salta
- (GMT-03:00)America, Argentina, San Juan
- (GMT-03:00)America, Argentina, San Luis
- (GMT-03:00)America, Argentina, Tucuman
- (GMT-03:00)America, Argentina, Ushuaia
- (GMT-03:00)America, Asuncion
- (GMT-03:00)America, Bahia
- (GMT-03:00)America, Belem
- (GMT-03:00)America, Cayenne
- (GMT-03:00)America, Fortaleza
- (GMT-03:00)America, Glace Bay
- (GMT-03:00)America, Goose Bay
- (GMT-03:00)America, Halifax
- (GMT-03:00)America, Maceio
- (GMT-03:00)America, Moncton
- (GMT-03:00)America, Montevideo
- (GMT-03:00)America, Paramaribo
- (GMT-03:00)America, Punta Arenas
- (GMT-03:00)America, Recife
- (GMT-03:00)America, Santarem
- (GMT-03:00)America, Sao Paulo
- (GMT-03:00)America, Thule
- (GMT-03:00)Antarctica, Palmer
- (GMT-03:00)Antarctica, Rothera
- (GMT-03:00)Atlantic, Bermuda
- (GMT-03:00)Atlantic, Stanley
- (GMT-02:30)America, St Johns
- (GMT-02:00)America, Miquelon
- (GMT-02:00)America, Noronha
- (GMT-02:00)Atlantic, South Georgia
- (GMT-01:00)America, Nuuk
- (GMT-01:00)America, Scoresbysund
- (GMT-01:00)Atlantic, Cape Verde
- (GMT+00:00)Africa, Abidjan
- (GMT+00:00)Africa, Accra
- (GMT+00:00)Africa, Bamako
- (GMT+00:00)Africa, Banjul
- (GMT+00:00)Africa, Bissau
- (GMT+00:00)Africa, Conakry
- (GMT+00:00)Africa, Dakar
- (GMT+00:00)Africa, Freetown
- (GMT+00:00)Africa, Lome
- (GMT+00:00)Africa, Monrovia
- (GMT+00:00)Africa, Nouakchott
- (GMT+00:00)Africa, Ouagadougou
- (GMT+00:00)Africa, Sao Tome
- (GMT+00:00)America, Danmarkshavn
- (GMT+00:00)Atlantic, Azores
- (GMT+00:00)Atlantic, Reykjavik
- (GMT+00:00)Atlantic, St Helena
- (GMT+00:00)UTC
- (GMT+01:00)Africa, Algiers
- (GMT+01:00)Africa, Bangui
- (GMT+01:00)Africa, Brazzaville
- (GMT+01:00)Africa, Casablanca
- (GMT+01:00)Africa, Douala
- (GMT+01:00)Africa, El Aaiun
- (GMT+01:00)Africa, Kinshasa
- (GMT+01:00)Africa, Lagos
- (GMT+01:00)Africa, Libreville
- (GMT+01:00)Africa, Luanda
- (GMT+01:00)Africa, Malabo
- (GMT+01:00)Africa, Ndjamena
- (GMT+01:00)Africa, Niamey
- (GMT+01:00)Africa, Porto-Novo
- (GMT+01:00)Africa, Tunis
- (GMT+01:00)Atlantic, Canary
- (GMT+01:00)Atlantic, Faroe
- (GMT+01:00)Atlantic, Madeira
- (GMT+01:00)Europe, Dublin
- (GMT+01:00)Europe, Guernsey
- (GMT+01:00)Europe, Isle of Man
- (GMT+01:00)Europe, Jersey
- (GMT+01:00)Europe, Lisbon
- (GMT+01:00)Europe, London
- (GMT+02:00)Africa, Blantyre
- (GMT+02:00)Africa, Bujumbura
- (GMT+02:00)Africa, Ceuta
- (GMT+02:00)Africa, Gaborone
- (GMT+02:00)Africa, Harare
- (GMT+02:00)Africa, Johannesburg
- (GMT+02:00)Africa, Juba
- (GMT+02:00)Africa, Khartoum
- (GMT+02:00)Africa, Kigali
- (GMT+02:00)Africa, Lubumbashi
- (GMT+02:00)Africa, Lusaka
- (GMT+02:00)Africa, Maputo
- (GMT+02:00)Africa, Maseru
- (GMT+02:00)Africa, Mbabane
- (GMT+02:00)Africa, Tripoli
- (GMT+02:00)Africa, Windhoek
- (GMT+02:00)Antarctica, Troll
- (GMT+02:00)Arctic, Longyearbyen
- (GMT+02:00)Europe, Amsterdam
- (GMT+02:00)Europe, Andorra
- (GMT+02:00)Europe, Belgrade
- (GMT+02:00)Europe, Berlin
- (GMT+02:00)Europe, Bratislava
- (GMT+02:00)Europe, Brussels
- (GMT+02:00)Europe, Budapest
- (GMT+02:00)Europe, Busingen
- (GMT+02:00)Europe, Copenhagen
- (GMT+02:00)Europe, Gibraltar
- (GMT+02:00)Europe, Kaliningrad
- (GMT+02:00)Europe, Ljubljana
- (GMT+02:00)Europe, Luxembourg
- (GMT+02:00)Europe, Madrid
- (GMT+02:00)Europe, Malta
- (GMT+02:00)Europe, Monaco
- (GMT+02:00)Europe, Oslo
- (GMT+02:00)Europe, Paris
- (GMT+02:00)Europe, Podgorica
- (GMT+02:00)Europe, Prague
- (GMT+02:00)Europe, Rome
- (GMT+02:00)Europe, San Marino
- (GMT+02:00)Europe, Sarajevo
- (GMT+02:00)Europe, Skopje
- (GMT+02:00)Europe, Stockholm
- (GMT+02:00)Europe, Tirane
- (GMT+02:00)Europe, Vaduz
- (GMT+02:00)Europe, Vatican
- (GMT+02:00)Europe, Vienna
- (GMT+02:00)Europe, Warsaw
- (GMT+02:00)Europe, Zagreb
- (GMT+02:00)Europe, Zurich
- (GMT+03:00)Africa, Addis Ababa
- (GMT+03:00)Africa, Asmara
- (GMT+03:00)Africa, Cairo
- (GMT+03:00)Africa, Dar es Salaam
- (GMT+03:00)Africa, Djibouti
- (GMT+03:00)Africa, Kampala
- (GMT+03:00)Africa, Mogadishu
- (GMT+03:00)Africa, Nairobi
- (GMT+03:00)Antarctica, Syowa
- (GMT+03:00)Asia, Aden
- (GMT+03:00)Asia, Amman
- (GMT+03:00)Asia, Baghdad
- (GMT+03:00)Asia, Bahrain
- (GMT+03:00)Asia, Beirut
- (GMT+03:00)Asia, Damascus
- (GMT+03:00)Asia, Famagusta
- (GMT+03:00)Asia, Gaza
- (GMT+03:00)Asia, Hebron
- (GMT+03:00)Asia, Jerusalem
- (GMT+03:00)Asia, Kuwait
- (GMT+03:00)Asia, Nicosia
- (GMT+03:00)Asia, Qatar
- (GMT+03:00)Asia, Riyadh
- (GMT+03:00)Europe, Athens
- (GMT+03:00)Europe, Bucharest
- (GMT+03:00)Europe, Chisinau
- (GMT+03:00)Europe, Helsinki
- (GMT+03:00)Europe, Istanbul
- (GMT+03:00)Europe, Kirov
- (GMT+03:00)Europe, Kyiv
- (GMT+03:00)Europe, Mariehamn
- (GMT+03:00)Europe, Minsk
- (GMT+03:00)Europe, Moscow
- (GMT+03:00)Europe, Riga
- (GMT+03:00)Europe, Simferopol
- (GMT+03:00)Europe, Sofia
- (GMT+03:00)Europe, Tallinn
- (GMT+03:00)Europe, Vilnius
- (GMT+03:00)Europe, Volgograd
- (GMT+03:00)Indian, Antananarivo
- (GMT+03:00)Indian, Comoro
- (GMT+03:00)Indian, Mayotte
- (GMT+03:30)Asia, Tehran
- (GMT+04:00)Asia, Baku
- (GMT+04:00)Asia, Dubai
- (GMT+04:00)Asia, Muscat
- (GMT+04:00)Asia, Tbilisi
- (GMT+04:00)Asia, Yerevan
- (GMT+04:00)Europe, Astrakhan
- (GMT+04:00)Europe, Samara
- (GMT+04:00)Europe, Saratov
- (GMT+04:00)Europe, Ulyanovsk
- (GMT+04:00)Indian, Mahe
- (GMT+04:00)Indian, Mauritius
- (GMT+04:00)Indian, Reunion
- (GMT+04:30)Asia, Kabul
- (GMT+05:00)Antarctica, Mawson
- (GMT+05:00)Antarctica, Vostok
- (GMT+05:00)Asia, Almaty
- (GMT+05:00)Asia, Aqtau
- (GMT+05:00)Asia, Aqtobe
- (GMT+05:00)Asia, Ashgabat
- (GMT+05:00)Asia, Atyrau
- (GMT+05:00)Asia, Dushanbe
- (GMT+05:00)Asia, Karachi
- (GMT+05:00)Asia, Oral
- (GMT+05:00)Asia, Qostanay
- (GMT+05:00)Asia, Qyzylorda
- (GMT+05:00)Asia, Samarkand
- (GMT+05:00)Asia, Tashkent
- (GMT+05:00)Asia, Yekaterinburg
- (GMT+05:00)Indian, Kerguelen
- (GMT+05:00)Indian, Maldives
- (GMT+05:30)Asia, Colombo
- (GMT+05:30)Asia, Kolkata
- (GMT+05:45)Asia, Kathmandu
- (GMT+06:00)Asia, Bishkek
- (GMT+06:00)Asia, Dhaka
- (GMT+06:00)Asia, Omsk
- (GMT+06:00)Asia, Thimphu
- (GMT+06:00)Asia, Urumqi
- (GMT+06:00)Indian, Chagos
- (GMT+06:30)Asia, Yangon
- (GMT+06:30)Indian, Cocos
- (GMT+07:00)Antarctica, Davis
- (GMT+07:00)Asia, Bangkok
- (GMT+07:00)Asia, Barnaul
- (GMT+07:00)Asia, Ho Chi Minh
- (GMT+07:00)Asia, Hovd
- (GMT+07:00)Asia, Jakarta
- (GMT+07:00)Asia, Krasnoyarsk
- (GMT+07:00)Asia, Novokuznetsk
- (GMT+07:00)Asia, Novosibirsk
- (GMT+07:00)Asia, Phnom Penh
- (GMT+07:00)Asia, Pontianak
- (GMT+07:00)Asia, Tomsk
- (GMT+07:00)Asia, Vientiane
- (GMT+07:00)Indian, Christmas
- (GMT+08:00)Antarctica, Casey
- (GMT+08:00)Asia, Brunei
- (GMT+08:00)Asia, Hong Kong
- (GMT+08:00)Asia, Irkutsk
- (GMT+08:00)Asia, Kuala Lumpur
- (GMT+08:00)Asia, Kuching
- (GMT+08:00)Asia, Macau
- (GMT+08:00)Asia, Makassar
- (GMT+08:00)Asia, Manila
- (GMT+08:00)Asia, Shanghai
- (GMT+08:00)Asia, Singapore
- (GMT+08:00)Asia, Taipei
- (GMT+08:00)Asia, Ulaanbaatar
- (GMT+08:00)Australia, Perth
- (GMT+08:45)Australia, Eucla
- (GMT+09:00)Asia, Chita
- (GMT+09:00)Asia, Dili
- (GMT+09:00)Asia, Jayapura
- (GMT+09:00)Asia, Khandyga
- (GMT+09:00)Asia, Pyongyang
- (GMT+09:00)Asia, Seoul
- (GMT+09:00)Asia, Tokyo
- (GMT+09:00)Asia, Yakutsk
- (GMT+09:00)Pacific, Palau
- (GMT+09:30)Australia, Adelaide
- (GMT+09:30)Australia, Broken Hill
- (GMT+09:30)Australia, Darwin
- (GMT+10:00)Antarctica, DumontDUrville
- (GMT+10:00)Antarctica, Macquarie
- (GMT+10:00)Asia, Ust-Nera
- (GMT+10:00)Asia, Vladivostok
- (GMT+10:00)Australia, Brisbane
- (GMT+10:00)Australia, Hobart
- (GMT+10:00)Australia, Lindeman
- (GMT+10:00)Australia, Melbourne
- (GMT+10:00)Australia, Sydney
- (GMT+10:00)Pacific, Chuuk
- (GMT+10:00)Pacific, Guam
- (GMT+10:00)Pacific, Port Moresby
- (GMT+10:00)Pacific, Saipan
- (GMT+10:30)Australia, Lord Howe
- (GMT+11:00)Asia, Magadan
- (GMT+11:00)Asia, Sakhalin
- (GMT+11:00)Asia, Srednekolymsk
- (GMT+11:00)Pacific, Bougainville
- (GMT+11:00)Pacific, Efate
- (GMT+11:00)Pacific, Guadalcanal
- (GMT+11:00)Pacific, Kosrae
- (GMT+11:00)Pacific, Norfolk
- (GMT+11:00)Pacific, Noumea
- (GMT+11:00)Pacific, Pohnpei
- (GMT+12:00)Antarctica, McMurdo
- (GMT+12:00)Asia, Anadyr
- (GMT+12:00)Asia, Kamchatka
- (GMT+12:00)Pacific, Auckland
- (GMT+12:00)Pacific, Fiji
- (GMT+12:00)Pacific, Funafuti
- (GMT+12:00)Pacific, Kwajalein
- (GMT+12:00)Pacific, Majuro
- (GMT+12:00)Pacific, Nauru
- (GMT+12:00)Pacific, Tarawa
- (GMT+12:00)Pacific, Wake
- (GMT+12:00)Pacific, Wallis
- (GMT+12:45)Pacific, Chatham
- (GMT+13:00)Pacific, Apia
- (GMT+13:00)Pacific, Fakaofo
- (GMT+13:00)Pacific, Kanton
- (GMT+13:00)Pacific, Tongatapu
- (GMT+14:00)Pacific, Kiritimati
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Dans une base de données emailing, il n’est pas rare de constater que plus de la moitié des contacts sont inactifs. Router sur des adresses emails inactives peut entraîner de sérieux problèmes de délivrabilité (mise en spam, voire blocage des emails).
Depuis l’arrivée d’iOS15 et Apple Mail Privacy Protection, l’application Mail d’Apple (sur iPhone, iPad et Mac) met les images en cache. Ce qui rend le taux d’ouverture des emails (encore) moins fiable qu’auparavant.
Dans ce contexte, faut-il continuer à définir les segments actifs/inactifs sur base de la métrique d’ouverture des emails ? Si non, comment définir les contacts inactifs ? Comment les réactiver ?
Cette fois-ci, c'est Jonathan Loriaux qui va interroger Marion Duchatelet.
location_on
https://www.youtube.com/watch?v=mMHeF_tKSLs
person
Jonathan Loriaux, jloriaux@badsender.com