BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/3986562/0DBAFAA9B70FF5D6F3469756BDC035D6\n\nMarketing budgets are under more scrutiny due to changes in the economic outlook. So\, your 2023 annual plan is the most important thing you'll do over the next few weeks.\n\nThis session will show you how to build a strong business case to win the budget you need to hit your objectives next year. In this short\, 20-minute session\, we'll cover:\n\n• The purpose of annual planning\;\n• The 3 biggest challenges to planning\;\n• Why annual planning is even more important this year\; and\n• A smarter\, simpler\, practical approach to annual planning.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:<br />https://event.on24.com/wcc/r/3986562/0DBAFAA9B70FF5D6F3469756BDC035D6<br><br>Marketing budgets are under more scrutiny due to changes in the economic outlook. So, your 2023 annual plan is the most important thing you'll do over the next few weeks.<br><br>This session will show you how to build a strong business case to win the budget you need to hit your objectives next year. In this short, 20-minute session, we'll cover:<br /><ul><li>The purpose of annual planning;</li><li>The 3 biggest challenges to planning;</li><li>Why annual planning is even more important this year; and</li><li>A smarter, simpler, practical approach to annual planning.</li></ul><br />
UID:1776410393addeventcom
SUMMARY:Defend Your 2023 Budget & Galvanize Your Team: A Smarter\, Simpler Approach To Annual Planning
DTSTART;TZID=America/New_York:20221107T150000
DTEND;TZID=America/New_York:20221107T160000
DTSTAMP:20260417T071953Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3986562/0DBAFAA9B70FF5D6F3469756BDC035D6
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR