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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4724830/EE463860272821D823427C142AA15621\n\nFor years\, marketing and sales teams have relied on the numbers game\, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead\, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue. \n\nInboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result\, many marketing and sales teams are missing their quotas.  \n\nTo cut through the noise and unlock efficient growth\, B2B marketing and sales must pivot to targeted\, signal-based GTM strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI\, identifying high-value touchpoints and making your efforts relevant and timely.  \n\nJoin us in this webinar to discover strategies to:  \n\n• Identify the most impactful buyer signals (and the key use cases for them)\; \n• Deliver individualized\, adaptive buyer experiences — powered by AI\; and \n• Align marketing and sales teams to turn buyer signals into revenue.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-id="Webcasts_events_url" data-testid="eventUrls_link_AudienceLink" href="https://event.on24.com/wcc/r/4724830/EE463860272821D823427C142AA15621" rel="noopener noreferrer" target="_blank">https://event.on24.com/wcc/r/4724830/EE463860272821D823427C142AA15621</a><br><br>For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue. <br><br>Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.  <br><br>To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based GTM strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI, identifying high-value touchpoints and making your efforts relevant and timely.  <br><br>Join us in this webinar to discover strategies to:  <br><br><ul><li>Identify the most impactful buyer signals (and the key use cases for them); </li><li>Deliver individualized, adaptive buyer experiences — powered by AI; and </li><li>Align marketing and sales teams to turn buyer signals into revenue.</li></ul>
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SUMMARY:Unlocking Growth: The Power of Signal-Based GTM Strategies
DTSTART;TZID=America/New_York:20241031T120000
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LOCATION:https://event.on24.com/wcc/r/4724830/EE463860272821D823427C142AA15621
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