Unlocking Growth: The Power of Signal-Based GTM Strategies
2024-10-31 12:00 - 13:00 (America/New_York) | https://event.on24.com/wcc/r/4724830/EE463860272821D823427C142AA15621
Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4724830/EE463860272821D823427C142AA15621

For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue.

Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.

To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based GTM strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI, identifying high-value touchpoints and making your efforts relevant and timely.

Join us in this webinar to discover strategies to:

• Identify the most impactful buyer signals (and the key use cases for them);
• Deliver individualized, adaptive buyer experiences — powered by AI; and
• Align marketing and sales teams to turn buyer signals into revenue.
