Innovations en emailing : effet WAHOU garanti ?
schedule
Thursday, March 23, 6:00am - 6:45am (EDT)
south_america expand_more Time shown in-04:00 America, New York
- (GMT-11:00)Pacific, Midway
- (GMT-11:00)Pacific, Niue
- (GMT-11:00)Pacific, Pago Pago
- (GMT-10:00)Pacific, Honolulu
- (GMT-10:00)Pacific, Rarotonga
- (GMT-10:00)Pacific, Tahiti
- (GMT-09:30)Pacific, Marquesas
- (GMT-09:00)America, Adak
- (GMT-09:00)Pacific, Gambier
- (GMT-08:00)America, Anchorage
- (GMT-08:00)America, Juneau
- (GMT-08:00)America, Metlakatla
- (GMT-08:00)America, Nome
- (GMT-08:00)America, Sitka
- (GMT-08:00)America, Yakutat
- (GMT-08:00)Pacific, Pitcairn
- (GMT-07:00)America, Creston
- (GMT-07:00)America, Dawson
- (GMT-07:00)America, Dawson Creek
- (GMT-07:00)America, Fort Nelson
- (GMT-07:00)America, Hermosillo
- (GMT-07:00)America, Los Angeles
- (GMT-07:00)America, Mazatlan
- (GMT-07:00)America, Phoenix
- (GMT-07:00)America, Tijuana
- (GMT-07:00)America, Vancouver
- (GMT-07:00)America, Whitehorse
- (GMT-06:00)America, Bahia Banderas
- (GMT-06:00)America, Belize
- (GMT-06:00)America, Boise
- (GMT-06:00)America, Cambridge Bay
- (GMT-06:00)America, Chihuahua
- (GMT-06:00)America, Ciudad Juarez
- (GMT-06:00)America, Costa Rica
- (GMT-06:00)America, Denver
- (GMT-06:00)America, Edmonton
- (GMT-06:00)America, El Salvador
- (GMT-06:00)America, Guatemala
- (GMT-06:00)America, Inuvik
- (GMT-06:00)America, Managua
- (GMT-06:00)America, Merida
- (GMT-06:00)America, Mexico City
- (GMT-06:00)America, Monterrey
- (GMT-06:00)America, Regina
- (GMT-06:00)America, Swift Current
- (GMT-06:00)America, Tegucigalpa
- (GMT-06:00)Pacific, Easter
- (GMT-06:00)Pacific, Galapagos
- (GMT-05:00)America, Atikokan
- (GMT-05:00)America, Bogota
- (GMT-05:00)America, Cancun
- (GMT-05:00)America, Cayman
- (GMT-05:00)America, Chicago
- (GMT-05:00)America, Eirunepe
- (GMT-05:00)America, Guayaquil
- (GMT-05:00)America, Indiana, Knox
- (GMT-05:00)America, Indiana, Tell City
- (GMT-05:00)America, Jamaica
- (GMT-05:00)America, Lima
- (GMT-05:00)America, Matamoros
- (GMT-05:00)America, Menominee
- (GMT-05:00)America, North Dakota, Beulah
- (GMT-05:00)America, North Dakota, Center
- (GMT-05:00)America, North Dakota, New Salem
- (GMT-05:00)America, Ojinaga
- (GMT-05:00)America, Panama
- (GMT-05:00)America, Rankin Inlet
- (GMT-05:00)America, Resolute
- (GMT-05:00)America, Rio Branco
- (GMT-05:00)America, Winnipeg
- (GMT-04:00)America, Anguilla
- (GMT-04:00)America, Antigua
- (GMT-04:00)America, Aruba
- (GMT-04:00)America, Barbados
- (GMT-04:00)America, Blanc-Sablon
- (GMT-04:00)America, Boa Vista
- (GMT-04:00)America, Campo Grande
- (GMT-04:00)America, Caracas
- (GMT-04:00)America, Cuiaba
- (GMT-04:00)America, Curacao
- (GMT-04:00)America, Detroit
- (GMT-04:00)America, Dominica
- (GMT-04:00)America, Grand Turk
- (GMT-04:00)America, Grenada
- (GMT-04:00)America, Guadeloupe
- (GMT-04:00)America, Guyana
- (GMT-04:00)America, Havana
- (GMT-04:00)America, Indiana, Indianapolis
- (GMT-04:00)America, Indiana, Marengo
- (GMT-04:00)America, Indiana, Petersburg
- (GMT-04:00)America, Indiana, Vevay
- (GMT-04:00)America, Indiana, Vincennes
- (GMT-04:00)America, Indiana, Winamac
- (GMT-04:00)America, Iqaluit
- (GMT-04:00)America, Kentucky, Louisville
- (GMT-04:00)America, Kentucky, Monticello
- (GMT-04:00)America, Kralendijk
- (GMT-04:00)America, La Paz
- (GMT-04:00)America, Lower Princes
- (GMT-04:00)America, Manaus
- (GMT-04:00)America, Marigot
- (GMT-04:00)America, Martinique
- (GMT-04:00)America, Montserrat
- (GMT-04:00)America, Nassau
- (GMT-04:00)America, New York
- (GMT-04:00)America, Port of Spain
- (GMT-04:00)America, Port-au-Prince
- (GMT-04:00)America, Porto Velho
- (GMT-04:00)America, Puerto Rico
- (GMT-04:00)America, Santiago
- (GMT-04:00)America, Santo Domingo
- (GMT-04:00)America, St Barthelemy
- (GMT-04:00)America, St Kitts
- (GMT-04:00)America, St Lucia
- (GMT-04:00)America, St Thomas
- (GMT-04:00)America, St Vincent
- (GMT-04:00)America, Toronto
- (GMT-04:00)America, Tortola
- (GMT-03:00)America, Araguaina
- (GMT-03:00)America, Argentina, Buenos Aires
- (GMT-03:00)America, Argentina, Catamarca
- (GMT-03:00)America, Argentina, Cordoba
- (GMT-03:00)America, Argentina, Jujuy
- (GMT-03:00)America, Argentina, La Rioja
- (GMT-03:00)America, Argentina, Mendoza
- (GMT-03:00)America, Argentina, Rio Gallegos
- (GMT-03:00)America, Argentina, Salta
- (GMT-03:00)America, Argentina, San Juan
- (GMT-03:00)America, Argentina, San Luis
- (GMT-03:00)America, Argentina, Tucuman
- (GMT-03:00)America, Argentina, Ushuaia
- (GMT-03:00)America, Asuncion
- (GMT-03:00)America, Bahia
- (GMT-03:00)America, Belem
- (GMT-03:00)America, Cayenne
- (GMT-03:00)America, Fortaleza
- (GMT-03:00)America, Glace Bay
- (GMT-03:00)America, Goose Bay
- (GMT-03:00)America, Halifax
- (GMT-03:00)America, Maceio
- (GMT-03:00)America, Moncton
- (GMT-03:00)America, Montevideo
- (GMT-03:00)America, Paramaribo
- (GMT-03:00)America, Punta Arenas
- (GMT-03:00)America, Recife
- (GMT-03:00)America, Santarem
- (GMT-03:00)America, Sao Paulo
- (GMT-03:00)America, Thule
- (GMT-03:00)Antarctica, Palmer
- (GMT-03:00)Antarctica, Rothera
- (GMT-03:00)Atlantic, Bermuda
- (GMT-03:00)Atlantic, Stanley
- (GMT-02:30)America, St Johns
- (GMT-02:00)America, Miquelon
- (GMT-02:00)America, Noronha
- (GMT-02:00)Atlantic, South Georgia
- (GMT-01:00)America, Nuuk
- (GMT-01:00)America, Scoresbysund
- (GMT-01:00)Atlantic, Cape Verde
- (GMT+00:00)Africa, Abidjan
- (GMT+00:00)Africa, Accra
- (GMT+00:00)Africa, Bamako
- (GMT+00:00)Africa, Banjul
- (GMT+00:00)Africa, Bissau
- (GMT+00:00)Africa, Conakry
- (GMT+00:00)Africa, Dakar
- (GMT+00:00)Africa, Freetown
- (GMT+00:00)Africa, Lome
- (GMT+00:00)Africa, Monrovia
- (GMT+00:00)Africa, Nouakchott
- (GMT+00:00)Africa, Ouagadougou
- (GMT+00:00)Africa, Sao Tome
- (GMT+00:00)America, Danmarkshavn
- (GMT+00:00)Atlantic, Azores
- (GMT+00:00)Atlantic, Reykjavik
- (GMT+00:00)Atlantic, St Helena
- (GMT+00:00)UTC
- (GMT+01:00)Africa, Algiers
- (GMT+01:00)Africa, Bangui
- (GMT+01:00)Africa, Brazzaville
- (GMT+01:00)Africa, Casablanca
- (GMT+01:00)Africa, Douala
- (GMT+01:00)Africa, El Aaiun
- (GMT+01:00)Africa, Kinshasa
- (GMT+01:00)Africa, Lagos
- (GMT+01:00)Africa, Libreville
- (GMT+01:00)Africa, Luanda
- (GMT+01:00)Africa, Malabo
- (GMT+01:00)Africa, Ndjamena
- (GMT+01:00)Africa, Niamey
- (GMT+01:00)Africa, Porto-Novo
- (GMT+01:00)Africa, Tunis
- (GMT+01:00)Atlantic, Canary
- (GMT+01:00)Atlantic, Faroe
- (GMT+01:00)Atlantic, Madeira
- (GMT+01:00)Europe, Dublin
- (GMT+01:00)Europe, Guernsey
- (GMT+01:00)Europe, Isle of Man
- (GMT+01:00)Europe, Jersey
- (GMT+01:00)Europe, Lisbon
- (GMT+01:00)Europe, London
- (GMT+02:00)Africa, Blantyre
- (GMT+02:00)Africa, Bujumbura
- (GMT+02:00)Africa, Ceuta
- (GMT+02:00)Africa, Gaborone
- (GMT+02:00)Africa, Harare
- (GMT+02:00)Africa, Johannesburg
- (GMT+02:00)Africa, Juba
- (GMT+02:00)Africa, Khartoum
- (GMT+02:00)Africa, Kigali
- (GMT+02:00)Africa, Lubumbashi
- (GMT+02:00)Africa, Lusaka
- (GMT+02:00)Africa, Maputo
- (GMT+02:00)Africa, Maseru
- (GMT+02:00)Africa, Mbabane
- (GMT+02:00)Africa, Tripoli
- (GMT+02:00)Africa, Windhoek
- (GMT+02:00)Antarctica, Troll
- (GMT+02:00)Arctic, Longyearbyen
- (GMT+02:00)Europe, Amsterdam
- (GMT+02:00)Europe, Andorra
- (GMT+02:00)Europe, Belgrade
- (GMT+02:00)Europe, Berlin
- (GMT+02:00)Europe, Bratislava
- (GMT+02:00)Europe, Brussels
- (GMT+02:00)Europe, Budapest
- (GMT+02:00)Europe, Busingen
- (GMT+02:00)Europe, Copenhagen
- (GMT+02:00)Europe, Gibraltar
- (GMT+02:00)Europe, Kaliningrad
- (GMT+02:00)Europe, Ljubljana
- (GMT+02:00)Europe, Luxembourg
- (GMT+02:00)Europe, Madrid
- (GMT+02:00)Europe, Malta
- (GMT+02:00)Europe, Monaco
- (GMT+02:00)Europe, Oslo
- (GMT+02:00)Europe, Paris
- (GMT+02:00)Europe, Podgorica
- (GMT+02:00)Europe, Prague
- (GMT+02:00)Europe, Rome
- (GMT+02:00)Europe, San Marino
- (GMT+02:00)Europe, Sarajevo
- (GMT+02:00)Europe, Skopje
- (GMT+02:00)Europe, Stockholm
- (GMT+02:00)Europe, Tirane
- (GMT+02:00)Europe, Vaduz
- (GMT+02:00)Europe, Vatican
- (GMT+02:00)Europe, Vienna
- (GMT+02:00)Europe, Warsaw
- (GMT+02:00)Europe, Zagreb
- (GMT+02:00)Europe, Zurich
- (GMT+03:00)Africa, Addis Ababa
- (GMT+03:00)Africa, Asmara
- (GMT+03:00)Africa, Cairo
- (GMT+03:00)Africa, Dar es Salaam
- (GMT+03:00)Africa, Djibouti
- (GMT+03:00)Africa, Kampala
- (GMT+03:00)Africa, Mogadishu
- (GMT+03:00)Africa, Nairobi
- (GMT+03:00)Antarctica, Syowa
- (GMT+03:00)Asia, Aden
- (GMT+03:00)Asia, Amman
- (GMT+03:00)Asia, Baghdad
- (GMT+03:00)Asia, Bahrain
- (GMT+03:00)Asia, Beirut
- (GMT+03:00)Asia, Damascus
- (GMT+03:00)Asia, Famagusta
- (GMT+03:00)Asia, Gaza
- (GMT+03:00)Asia, Hebron
- (GMT+03:00)Asia, Jerusalem
- (GMT+03:00)Asia, Kuwait
- (GMT+03:00)Asia, Nicosia
- (GMT+03:00)Asia, Qatar
- (GMT+03:00)Asia, Riyadh
- (GMT+03:00)Europe, Athens
- (GMT+03:00)Europe, Bucharest
- (GMT+03:00)Europe, Chisinau
- (GMT+03:00)Europe, Helsinki
- (GMT+03:00)Europe, Istanbul
- (GMT+03:00)Europe, Kirov
- (GMT+03:00)Europe, Kyiv
- (GMT+03:00)Europe, Mariehamn
- (GMT+03:00)Europe, Minsk
- (GMT+03:00)Europe, Moscow
- (GMT+03:00)Europe, Riga
- (GMT+03:00)Europe, Simferopol
- (GMT+03:00)Europe, Sofia
- (GMT+03:00)Europe, Tallinn
- (GMT+03:00)Europe, Vilnius
- (GMT+03:00)Europe, Volgograd
- (GMT+03:00)Indian, Antananarivo
- (GMT+03:00)Indian, Comoro
- (GMT+03:00)Indian, Mayotte
- (GMT+03:30)Asia, Tehran
- (GMT+04:00)Asia, Baku
- (GMT+04:00)Asia, Dubai
- (GMT+04:00)Asia, Muscat
- (GMT+04:00)Asia, Tbilisi
- (GMT+04:00)Asia, Yerevan
- (GMT+04:00)Europe, Astrakhan
- (GMT+04:00)Europe, Samara
- (GMT+04:00)Europe, Saratov
- (GMT+04:00)Europe, Ulyanovsk
- (GMT+04:00)Indian, Mahe
- (GMT+04:00)Indian, Mauritius
- (GMT+04:00)Indian, Reunion
- (GMT+04:30)Asia, Kabul
- (GMT+05:00)Antarctica, Mawson
- (GMT+05:00)Antarctica, Vostok
- (GMT+05:00)Asia, Almaty
- (GMT+05:00)Asia, Aqtau
- (GMT+05:00)Asia, Aqtobe
- (GMT+05:00)Asia, Ashgabat
- (GMT+05:00)Asia, Atyrau
- (GMT+05:00)Asia, Dushanbe
- (GMT+05:00)Asia, Karachi
- (GMT+05:00)Asia, Oral
- (GMT+05:00)Asia, Qostanay
- (GMT+05:00)Asia, Qyzylorda
- (GMT+05:00)Asia, Samarkand
- (GMT+05:00)Asia, Tashkent
- (GMT+05:00)Asia, Yekaterinburg
- (GMT+05:00)Indian, Kerguelen
- (GMT+05:00)Indian, Maldives
- (GMT+05:30)Asia, Colombo
- (GMT+05:30)Asia, Kolkata
- (GMT+05:45)Asia, Kathmandu
- (GMT+06:00)Asia, Bishkek
- (GMT+06:00)Asia, Dhaka
- (GMT+06:00)Asia, Omsk
- (GMT+06:00)Asia, Thimphu
- (GMT+06:00)Asia, Urumqi
- (GMT+06:00)Indian, Chagos
- (GMT+06:30)Asia, Yangon
- (GMT+06:30)Indian, Cocos
- (GMT+07:00)Antarctica, Davis
- (GMT+07:00)Asia, Bangkok
- (GMT+07:00)Asia, Barnaul
- (GMT+07:00)Asia, Ho Chi Minh
- (GMT+07:00)Asia, Hovd
- (GMT+07:00)Asia, Jakarta
- (GMT+07:00)Asia, Krasnoyarsk
- (GMT+07:00)Asia, Novokuznetsk
- (GMT+07:00)Asia, Novosibirsk
- (GMT+07:00)Asia, Phnom Penh
- (GMT+07:00)Asia, Pontianak
- (GMT+07:00)Asia, Tomsk
- (GMT+07:00)Asia, Vientiane
- (GMT+07:00)Indian, Christmas
- (GMT+08:00)Antarctica, Casey
- (GMT+08:00)Asia, Brunei
- (GMT+08:00)Asia, Hong Kong
- (GMT+08:00)Asia, Irkutsk
- (GMT+08:00)Asia, Kuala Lumpur
- (GMT+08:00)Asia, Kuching
- (GMT+08:00)Asia, Macau
- (GMT+08:00)Asia, Makassar
- (GMT+08:00)Asia, Manila
- (GMT+08:00)Asia, Shanghai
- (GMT+08:00)Asia, Singapore
- (GMT+08:00)Asia, Taipei
- (GMT+08:00)Asia, Ulaanbaatar
- (GMT+08:00)Australia, Perth
- (GMT+08:45)Australia, Eucla
- (GMT+09:00)Asia, Chita
- (GMT+09:00)Asia, Dili
- (GMT+09:00)Asia, Jayapura
- (GMT+09:00)Asia, Khandyga
- (GMT+09:00)Asia, Pyongyang
- (GMT+09:00)Asia, Seoul
- (GMT+09:00)Asia, Tokyo
- (GMT+09:00)Asia, Yakutsk
- (GMT+09:00)Pacific, Palau
- (GMT+09:30)Australia, Adelaide
- (GMT+09:30)Australia, Broken Hill
- (GMT+09:30)Australia, Darwin
- (GMT+10:00)Antarctica, DumontDUrville
- (GMT+10:00)Antarctica, Macquarie
- (GMT+10:00)Asia, Ust-Nera
- (GMT+10:00)Asia, Vladivostok
- (GMT+10:00)Australia, Brisbane
- (GMT+10:00)Australia, Hobart
- (GMT+10:00)Australia, Lindeman
- (GMT+10:00)Australia, Melbourne
- (GMT+10:00)Australia, Sydney
- (GMT+10:00)Pacific, Chuuk
- (GMT+10:00)Pacific, Guam
- (GMT+10:00)Pacific, Port Moresby
- (GMT+10:00)Pacific, Saipan
- (GMT+10:30)Australia, Lord Howe
- (GMT+11:00)Asia, Magadan
- (GMT+11:00)Asia, Sakhalin
- (GMT+11:00)Asia, Srednekolymsk
- (GMT+11:00)Pacific, Bougainville
- (GMT+11:00)Pacific, Efate
- (GMT+11:00)Pacific, Guadalcanal
- (GMT+11:00)Pacific, Kosrae
- (GMT+11:00)Pacific, Norfolk
- (GMT+11:00)Pacific, Noumea
- (GMT+11:00)Pacific, Pohnpei
- (GMT+12:00)Antarctica, McMurdo
- (GMT+12:00)Asia, Anadyr
- (GMT+12:00)Asia, Kamchatka
- (GMT+12:00)Pacific, Auckland
- (GMT+12:00)Pacific, Fiji
- (GMT+12:00)Pacific, Funafuti
- (GMT+12:00)Pacific, Kwajalein
- (GMT+12:00)Pacific, Majuro
- (GMT+12:00)Pacific, Nauru
- (GMT+12:00)Pacific, Tarawa
- (GMT+12:00)Pacific, Wake
- (GMT+12:00)Pacific, Wallis
- (GMT+12:45)Pacific, Chatham
- (GMT+13:00)Pacific, Apia
- (GMT+13:00)Pacific, Fakaofo
- (GMT+13:00)Pacific, Kanton
- (GMT+13:00)Pacific, Tongatapu
- (GMT+14:00)Pacific, Kiritimati
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Dans le milieu de l'emailing, on parle souvent d’innovations, de tendances, d'interactivité, de trucs grave trop cool censés procurer le p’tit effet WAHOU quand un lecteur ouvre vos emails.
Mouais…
Chez Badsender, on se pose (comme d’hab) des questions. Pourquoi foncer tête baissée dans l’innovation alors que les bonnes pratiques d’hier (qui restent pour la plupart totalement valides) ne sont pas toujours appliqués à 100% ?La plupart des innovations sont d’ailleurs citées depuis plusieurs années dans de nombreux articles. D’ailleurs, on continue à les appeler “innovation” parce que dans les faits, elles n’ont bien souvent pas dépassé le stade de la démo technologique. Ou en tout cas, elles ne se sont pas imposées comme des pratiques de tous les jours chez les annonceurs.
Qu’est ce qu’on appelle innovation en emailing ? Et pourquoi elles ne s’imposent pas ? Et pourquoi est-on toujours attiré par ce qui est censé être grave trop cool et pas sur la rédaction d’email ?
location_on
https://www.youtube.com/watch?v=nFa9qPP3rjc
person
Jonathan Loriaux, jloriaux@badsender.com